{
  "canary": "d0a5615e8c67583e",
  "category": {
    "blocked": false,
    "commerce": true,
    "criteria": [
      {
        "group": "Tariff",
        "key": "price_monthly",
        "label": "Price / month",
        "poids": 5,
        "primary": true,
        "sens": "plus_bas_mieux",
        "type": "prix",
        "unit": "GBP"
      },
      {
        "group": "Tariff",
        "key": "contract_length_months",
        "label": "Contract Length (Months)",
        "poids": 3,
        "sens": "plus_bas_mieux",
        "type": "nombre",
        "unit": "mois"
      },
      {
        "group": "Tariff",
        "key": "setup_fee",
        "label": "Setup Fee",
        "poids": 2,
        "sens": "plus_bas_mieux",
        "type": "prix",
        "unit": "GBP"
      },
      {
        "group": "Performance",
        "key": "download_speed_mbps",
        "label": "Download Speed (Mbps)",
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "nombre",
        "unit": "Mbps"
      },
      {
        "group": "Performance",
        "key": "upload_speed_mbps",
        "label": "Upload Speed (Mbps)",
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "nombre",
        "unit": "Mbps"
      },
      {
        "group": "Service",
        "key": "customer_service_rating",
        "label": "Customer Service Rating",
        "options": [
          "Poor",
          "Average",
          "Good",
          "Excellent"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Service",
        "key": "router_quality",
        "label": "Router Quality",
        "options": [
          "Basic",
          "Standard",
          "Advanced"
        ],
        "poids": 2,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Service",
        "key": "included_extras",
        "label": "Included Extras",
        "poids": 1,
        "sens": "neutre",
        "type": "texte"
      },
      {
        "group": "Network",
        "key": "availability_fibre",
        "label": "Fibre Availability",
        "poids": 2,
        "sens": "plus_haut_mieux",
        "type": "booleen"
      },
      {
        "group": "Network",
        "key": "traffic_management",
        "label": "Traffic Management",
        "poids": 2,
        "sens": "plus_haut_mieux",
        "type": "booleen"
      }
    ],
    "faq": [
      {
        "a": "As of August 2026, Plusnet Fibre 2 offers a strong combination of speed and value, followed closely by Sky Broadband Superfast, according to our latest comparison.",
        "q": "What are the best broadband deals in the UK right now?"
      },
      {
        "a": "Our ranking is based on a comprehensive analysis of key factors like price, speed, contract length, setup fees, and customer service ratings, ensuring a neutral and data-driven comparison.",
        "q": "How do you rank broadband providers in the UK?"
      },
      {
        "a": "Plusnet Fibre 2 is highly competitive, but the 'cheapest' deal depends on your specific needs and location; we recommend comparing all listed options based on your monthly budget and required speeds.",
        "q": "Is Plusnet Fibre 2 the cheapest broadband deal in the UK?"
      },
      {
        "a": "Consider your typical download and upload speed needs, contract length preferences, any setup fees, and the provider's customer service reputation to find the best fit for your household.",
        "q": "What should I look for when choosing a UK broadband deal in 2026?"
      }
    ],
    "kind": "category",
    "model": "",
    "ms": 2494,
    "neutral": false,
    "path": [
      "telecom",
      "internet",
      "broadband"
    ],
    "price_key": "price_monthly",
    "profile_questions": [
      {
        "options": [
          "Basic (up to 30 Mbps)",
          "Standard (30-100 Mbps)",
          "Fast (100-500 Mbps)",
          "Superfast (500+ Mbps)"
        ],
        "q": "What speed do you need?"
      },
      {
        "options": [
          "Under £25",
          "£25 - £40",
          "£40 - £60",
          "Over £60"
        ],
        "q": "What's your average monthly budget?"
      }
    ],
    "subject": "service",
    "suggestions": [
      "Fibre optic broadband UK",
      "Broadband speed comparison UK",
      "Broadband providers UK reviews",
      "Cheap broadband deals UK"
    ],
    "synthese": [
      "This comparison of 13 broadband services across 10 criteria, including price, contract length, setup fee, download and upload speeds, and customer service rating, places Plusnet Fibre 2 first with a score of 57/100, largely due to its perfect scores for customer service and setup fee, while Sky Broadband Superfast is a close second at 56/100, excelling in download speed, and 5G Home Broadband emerges as the most affordable option.",
      "The facts in this summary are computed from the table below; only the wording is generated."
    ],
    "tier": "gold",
    "title": "Best Broadband Deals UK",
    "unranked": false,
    "visual": "logo"
  },
  "country": "GB",
  "freshness": {
    "age_days": 10.9,
    "stale": false,
    "ttl_days": 14
  },
  "items": [
    {
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      "estimated": true,
      "logo_dom": "plusnet.com",
      "logo_url": "https://unavatar.io/plusnet.com?fallback=false",
      "name": "Plusnet Fibre 2",
      "provider": "Plusnet",
      "score": 57.0,
      "source_url": "https://www.plus.net/broadband/fibre-broadband",
      "subscores": {
        "customer_service_rating": 100.0,
        "download_speed_mbps": 7.0,
        "price_monthly": 29.0,
        "setup_fee": 100.0,
        "upload_speed_mbps": 100.0
      },
      "values": {
        "availability_fibre": true,
        "contract_length_months": 24,
        "customer_service_rating": "Excellent",
        "download_speed_mbps": 74,
        "included_extras": "Plusnet Hub Two",
        "price_monthly": 29.99,
        "router_quality": "Standard",
        "setup_fee": 0.0,
        "traffic_management": false,
        "upload_speed_mbps": 19
      }
    },
    {
      "badges": [],
      "cons": [],
      "description": "Full Fibre broadband with a 24-month contract.",
      "link_url": "https://www.sky.com/",
      "logo_dom": "sky.com",
      "logo_url": "https://unavatar.io/sky.com?fallback=false",
      "name": "Sky Broadband Superfast",
      "pros": [],
      "provider": "Sky",
      "provider_url": "https://www.sky.com/",
      "score": 56.0,
      "source_url": "https://fibrecompare.com/",
      "subscores": {
        "customer_service_rating": 67.0,
        "download_speed_mbps": 44.0,
        "price_monthly": 48.0,
        "setup_fee": 100.0,
        "upload_speed_mbps": 47.0
      },
      "values": {
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        "customer_service_rating": "Good",
        "download_speed_mbps": 500,
        "included_extras": "£80 Gift Card included",
        "price_monthly": 26,
        "router_quality": "Standard",
        "setup_fee": 0,
        "traffic_management": false,
        "upload_speed_mbps": 9
      },
      "verified": true
    },
    {
      "badges": [],
      "cons": [],
      "description": "Full Fibre broadband with Super WiFi and a 24-month contract.",
      "link_url": "https://www.vodafone.co.uk/broadband",
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      "logo_url": "https://unavatar.io/vodafone.com?fallback=false",
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      "pros": [],
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      "score": 53.0,
      "source_url": "https://fibrecompare.com/",
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        "customer_service_rating": 33.0,
        "download_speed_mbps": 81.0,
        "price_monthly": 0.0,
        "setup_fee": 100.0,
        "upload_speed_mbps": 95.0
      },
      "values": {
        "availability_fibre": true,
        "contract_length_months": 24,
        "customer_service_rating": "Average",
        "download_speed_mbps": 910,
        "included_extras": "£115 Gift Card included",
        "price_monthly": 36,
        "router_quality": "Standard",
        "setup_fee": 0,
        "traffic_management": false,
        "upload_speed_mbps": 18
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": null,
      "cons": [],
      "description": "Cable broadband with a 24-month contract.",
      "link_url": "https://www.virginmedia.com/",
      "logo_dom": "www.virginmedia.com",
      "logo_url": "https://unavatar.io/www.virginmedia.com?fallback=false",
      "name": "Gig1 Fibre Broadband",
      "pros": [],
      "provider": "Virgin",
      "provider_url": "https://www.virginmedia.com/",
      "review": null,
      "review_summary": null,
      "score": 52.0,
      "source_url": "https://fibrecompare.com/",
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        "download_speed_mbps": 100.0,
        "price_monthly": 57.0,
        "setup_fee": 100.0
      },
      "values": {
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        "download_speed_mbps": 1130,
        "included_extras": null,
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        "router_quality": null,
        "setup_fee": 0,
        "traffic_management": null,
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      },
      "verified": true
    },
    {
      "badges": [],
      "estimated": true,
      "name": "Virgin Gig1 Fibre Broadband",
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        "price_monthly": 57.0,
        "setup_fee": 100.0
      },
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        "customer_service_rating": null,
        "download_speed_mbps": "1130",
        "included_extras": null,
        "price_monthly": "23.99",
        "router_quality": null,
        "setup_fee": "0",
        "traffic_management": null,
        "upload_speed_mbps": null
      }
    },
    {
      "badges": [
        "cheapest",
        "best_value"
      ],
      "best_for": null,
      "cons": [],
      "description": "5G Home Broadband with unlimited data and no fixed landline.",
      "link_url": "https://www.three.co.uk/",
      "logo_dom": "www.three.co.uk",
      "logo_url": "https://unavatar.io/www.three.co.uk?fallback=false",
      "name": "5G Home Broadband",
      "pros": [],
      "provider": "Three",
      "provider_url": "https://www.three.co.uk/",
      "review": null,
      "review_summary": null,
      "score": 44.0,
      "source_url": "https://fibrecompare.com/",
      "subscores": {
        "download_speed_mbps": 13.0,
        "price_monthly": 100.0,
        "setup_fee": 100.0
      },
      "values": {
        "availability_fibre": null,
        "contract_length_months": 24,
        "customer_service_rating": null,
        "download_speed_mbps": 150,
        "included_extras": "Unlimited Data",
        "price_monthly": 15,
        "router_quality": null,
        "setup_fee": 0,
        "traffic_management": null,
        "upload_speed_mbps": null
      },
      "verified": true
    },
    {
      "badges": [],
      "estimated": true,
      "name": "Three 5G Home Broadband",
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      "subscores": {
        "download_speed_mbps": 13.0,
        "price_monthly": 100.0,
        "setup_fee": 100.0
      },
      "values": {
        "availability_fibre": null,
        "contract_length_months": "24",
        "customer_service_rating": null,
        "download_speed_mbps": "150",
        "included_extras": "Unlimited Data, No Fixed Landline",
        "price_monthly": "15",
        "router_quality": null,
        "setup_fee": "0",
        "traffic_management": null,
        "upload_speed_mbps": null
      }
    },
    {
      "badges": [],
      "best_for": null,
      "cons": [],
      "description": "Online exclusive Cable Broadband with a 24-month contract.",
      "link_url": "https://www.virginmedia.com/",
      "logo_dom": "www.virginmedia.com",
      "logo_url": "https://unavatar.io/www.virginmedia.com?fallback=false",
      "name": "Ultrafast M500 Fibre Broadband",
      "pros": [],
      "provider": "Virgin",
      "provider_url": "https://www.virginmedia.com/",
      "review": null,
      "review_summary": null,
      "score": 42.0,
      "source_url": "https://fibrecompare.com/",
      "subscores": {
        "download_speed_mbps": 46.0,
        "price_monthly": 67.0,
        "setup_fee": 100.0
      },
      "values": {
        "availability_fibre": null,
        "contract_length_months": 24,
        "customer_service_rating": null,
        "download_speed_mbps": 516,
        "included_extras": "Up to £300 switching credit",
        "price_monthly": 21.99,
        "router_quality": null,
        "setup_fee": 0,
        "traffic_management": null,
        "upload_speed_mbps": null
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": null,
      "cons": [],
      "description": "Full Fibre broadband with a 24-month contract, with a promotional price for the first 6 months.",
      "link_url": "https://rise.co.uk/",
      "logo_dom": "rise.com",
      "logo_url": "https://unavatar.io/rise.com?fallback=false",
      "name": "150Mbps Full Fibre",
      "pros": [],
      "provider": "Rise",
      "provider_url": null,
      "review": null,
      "review_summary": null,
      "score": 40.0,
      "source_url": "https://fibrecompare.com/",
      "subscores": {
        "download_speed_mbps": 13.0,
        "price_monthly": 86.0,
        "setup_fee": 100.0
      },
      "values": {
        "availability_fibre": true,
        "contract_length_months": 24,
        "customer_service_rating": null,
        "download_speed_mbps": 150,
        "included_extras": "£10 off for 6 Months",
        "price_monthly": 17.99,
        "router_quality": null,
        "setup_fee": 0,
        "traffic_management": null,
        "upload_speed_mbps": null
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": null,
      "cons": [],
      "description": "Full Fibre broadband with a 24-month contract.",
      "link_url": "https://www.sky.com/",
      "logo_dom": "www.sky.com",
      "logo_url": "https://unavatar.io/www.sky.com?fallback=false",
      "name": "Full Fibre 500",
      "pros": [],
      "provider": "Sky",
      "provider_url": "https://www.sky.com/",
      "review": null,
      "review_summary": null,
      "score": 36.0,
      "source_url": "https://fibrecompare.com/",
      "subscores": {
        "download_speed_mbps": 44.0,
        "price_monthly": 48.0,
        "setup_fee": 100.0
      },
      "values": {
        "availability_fibre": true,
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        "download_speed_mbps": 500,
        "included_extras": "£80 Gift Card included",
        "price_monthly": 26,
        "router_quality": null,
        "setup_fee": 0,
        "traffic_management": null,
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      },
      "verified": true
    },
    {
      "badges": [],
      "estimated": true,
      "name": "Sky Full Fibre 500",
      "score": 36.0,
      "subscores": {
        "download_speed_mbps": 44.0,
        "price_monthly": 48.0,
        "setup_fee": 100.0
      },
      "values": {
        "availability_fibre": true,
        "contract_length_months": "24",
        "customer_service_rating": null,
        "download_speed_mbps": "500",
        "included_extras": "£80 Gift Card",
        "price_monthly": "26",
        "router_quality": null,
        "setup_fee": "0",
        "traffic_management": null,
        "upload_speed_mbps": null
      }
    },
    {
      "badges": [],
      "best_for": null,
      "cons": [],
      "description": "Online exclusive Full Fibre deal with a 24-month contract.",
      "link_url": "https://www.sky.com/",
      "logo_dom": "www.sky.com",
      "logo_url": "https://unavatar.io/www.sky.com?fallback=false",
      "name": "Full Fibre 150",
      "pros": [],
      "provider": "Sky",
      "provider_url": "https://www.sky.com/",
      "review": null,
      "review_summary": null,
      "score": 33.0,
      "source_url": "https://fibrecompare.com/",
      "subscores": {
        "download_speed_mbps": 13.0,
        "price_monthly": 62.0,
        "setup_fee": 100.0
      },
      "values": {
        "availability_fibre": true,
        "contract_length_months": 24,
        "customer_service_rating": null,
        "download_speed_mbps": 145,
        "included_extras": "£80 Gift Card included",
        "price_monthly": 23,
        "router_quality": null,
        "setup_fee": 0,
        "traffic_management": null,
        "upload_speed_mbps": null
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": null,
      "cons": [],
      "description": "Full Fibre broadband with a 24-month contract.",
      "link_url": "https://www.bt.com/",
      "logo_dom": "www.bt.com",
      "logo_url": "https://unavatar.io/www.bt.com?fallback=false",
      "name": "Full Fibre 300",
      "pros": [],
      "provider": "BT",
      "provider_url": "https://www.bt.com/",
      "review": null,
      "review_summary": null,
      "score": 20.0,
      "source_url": "https://fibrecompare.com/",
      "subscores": {
        "download_speed_mbps": 27.0,
        "price_monthly": 48.0,
        "setup_fee": 0.0
      },
      "values": {
        "availability_fibre": true,
        "contract_length_months": 24,
        "customer_service_rating": null,
        "download_speed_mbps": 300,
        "included_extras": "£125 Virtual Reward Card included",
        "price_monthly": 25.99,
        "router_quality": null,
        "setup_fee": 30,
        "traffic_management": null,
        "upload_speed_mbps": null
      },
      "verified": true
    }
  ],
  "lang": "en",
  "license": "Citation with a link to the URL is allowed. Bulk extraction and redistribution of the catalog is prohibited. Volume access: contact us.",
  "markdown_url": "https://comparefairly.com/en/GB/best-broadband-deals-uk.md",
  "neutral": false,
  "notice": "Neutral ranking, never paid; sorted on measured criteria. Each value is sourced or marked as an estimate (see per-item fields).",
  "query": "best broadband deals UK",
  "source": "CompareFairly",
  "title": "Best Broadband Deals UK",
  "unranked": false,
  "url": "https://comparefairly.com/en/GB/best-broadband-deals-uk"
}