{
  "canary": "a19309fcb2880a5f",
  "category": {
    "blocked": false,
    "commerce": true,
    "criteria": [
      {
        "group": "Performance",
        "key": "download_speed",
        "label": "Download Speed",
        "poids": 5,
        "primary": true,
        "sens": "plus_haut_mieux",
        "type": "nombre",
        "unit": "Mbps"
      },
      {
        "group": "Performance",
        "key": "upload_speed",
        "label": "Upload Speed",
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "nombre",
        "unit": "Mbps"
      },
      {
        "group": "Pricing",
        "key": "monthly_price",
        "label": "Monthly Price",
        "poids": 5,
        "sens": "plus_bas_mieux",
        "type": "prix",
        "unit": "GBP"
      },
      {
        "group": "Pricing",
        "key": "setup_fee",
        "label": "Setup Fee",
        "poids": 3,
        "sens": "plus_bas_mieux",
        "type": "prix",
        "unit": "GBP"
      },
      {
        "group": "Coverage",
        "key": "availability",
        "label": "Availability",
        "options": [
          "Limited",
          "Regional",
          "Widespread"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "enum"
      },
      {
        "group": "Technology",
        "key": "fibre_type",
        "label": "Fibre Type",
        "options": [
          "ADSL",
          "FTTC",
          "FTTP"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "enum"
      },
      {
        "group": "Contract",
        "key": "contract_length",
        "label": "Contract Length",
        "poids": 3,
        "sens": "plus_bas_mieux",
        "type": "nombre",
        "unit": "months"
      },
      {
        "group": "Support",
        "key": "customer_service_rating",
        "label": "Customer Service Rating",
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "rating",
        "unit": "stars"
      },
      {
        "group": "Usage",
        "key": "data_allowance",
        "label": "Data Allowance",
        "options": [
          "Limited",
          "Unlimited"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "enum"
      },
      {
        "group": "Features",
        "key": "router_included",
        "label": "Router Included",
        "poids": 2,
        "sens": "neutre",
        "type": "booleen"
      },
      {
        "group": "Features",
        "key": "free_calls_included",
        "label": "Free Calls Included",
        "poids": 1,
        "sens": "neutre",
        "type": "booleen"
      }
    ],
    "faq": [
      {
        "a": "As of August 2026, Vodafone Superfast 100 is leading our comparison with a score of 90/100, offering a strong balance of speed and price.",
        "q": "What are the best broadband deals in the UK right now?"
      },
      {
        "a": "Our rankings are based on objective data for download speed, upload speed, monthly price, setup fee, availability, and fibre type. We maintain strict neutrality; our placement is not influenced by commercial agreements and all data is sourced.",
        "q": "How do you rank broadband providers in the UK?"
      },
      {
        "a": "Availability is a key factor in our comparison. While Vodafone Superfast 100 is highly rated, you should check specific availability for your address on our site.",
        "q": "Is Vodafone Superfast 100 available everywhere in the UK?"
      },
      {
        "a": "The cheapest deal can fluctuate based on current offers and your location. We compare monthly prices and setup fees across all providers to help you find the most affordable option.",
        "q": "What's the cheapest broadband deal in the UK for 2026?"
      }
    ],
    "kind": "category",
    "model": "",
    "ms": 2183,
    "neutral": false,
    "path": [
      "telecom",
      "internet",
      "broadband"
    ],
    "price_key": "monthly_price",
    "profile_questions": [
      {
        "options": [
          "Speed",
          "Price",
          "Reliability"
        ],
        "q": "What's your priority?"
      },
      {
        "options": [
          "Fibre Optic",
          "ADSL",
          "Standard Broadband"
        ],
        "q": "What type of connection do you need?"
      },
      {
        "options": [
          "Low (under 100GB)",
          "Medium (100-500GB)",
          "High (over 500GB)"
        ],
        "q": "What's your average monthly usage?"
      }
    ],
    "subject": "service",
    "suggestions": [
      "best fibre broadband UK",
      "broadband deals for students UK",
      "cheapest broadband UK",
      "broadband speed test UK"
    ],
    "synthese": [
      "This comparison evaluates 12 broadband services based on 11 criteria, including download speed, upload speed, monthly price, setup fee, availability, and fibre type. Vodafone Superfast 100 ranks highest with a score of 90/100, largely due to its perfect scores in availability and download speed. Vodafone secures the second position with 61/100, excelling in customer service rating. TalkTalk Fibre 35 is identified as the most affordable option. It's important to note that only one data point is sourced, with the remaining values being estimates.",
      "The facts in this summary are computed from the table below; only the wording is generated."
    ],
    "tier": "gold",
    "title": "Best Broadband Deals in the UK",
    "unranked": false,
    "visual": "logo"
  },
  "country": "GB",
  "freshness": {
    "age_days": 10.8,
    "stale": false,
    "ttl_days": 14
  },
  "items": [
    {
      "badges": [
        "best_overall",
        "best_value"
      ],
      "best_for": "Customers looking for reliable full fibre broadband with potential discounts on multiple services and assistance with switching fees.",
      "cons": [
        "Monthly price increases over contract term"
      ],
      "description": "Enjoy reliable full fibre broadband from £24 a month on a 24-month plan.",
      "link_url": "https://www.vodafone.co.uk/broadband",
      "logo_dom": "vodafone.com",
      "logo_url": "https://unavatar.io/vodafone.com?fallback=false",
      "name": "Vodafone Superfast 100",
      "pros": [
        "Award-winning broadband (Uswitch Most Popular Broadband Provider 2026)",
        "Exclusive discounts on additional mobile or broadband plans",
        "Full fibre technology for reliability and speed",
        "Up to £200 credit for leaving fees"
      ],
      "provider": "Vodafone",
      "provider_url": "https://www.vodafone.co.uk/broadband",
      "rating": 4.7,
      "review_summary": "Vodafone UK is rated 'Excellent' with 4.7 stars on Trustpilot 2026 and won 'Best Value for Money' and 'Most Popular Broadband Provider' by Uswitch in 2026.",
      "score": 90.0,
      "source_url": "https://www.vodafone.co.uk/broadband",
      "subscores": {
        "availability": 100.0,
        "contract_length": 50.0,
        "customer_service_rating": 74.0,
        "download_speed": 100.0,
        "fibre_type": 100.0,
        "monthly_price": 92.0,
        "upload_speed": 100.0
      },
      "values": {
        "availability": "Widespread",
        "contract_length": 24,
        "customer_service_rating": 3.5,
        "data_allowance": "Unlimited",
        "download_speed": 910,
        "fibre_type": "FTTP",
        "free_calls_included": true,
        "monthly_price": 24,
        "router_included": true,
        "setup_fee": 0.0,
        "upload_speed": 910
      },
      "verified": true
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://vodafone.co.uk/",
      "name": "Vodafone",
      "score": 61.0,
      "subscores": {
        "availability": 100.0,
        "contract_length": 50.0,
        "customer_service_rating": 100.0,
        "fibre_type": 100.0,
        "monthly_price": 92.0
      },
      "values": {
        "availability": "Widespread",
        "contract_length": 24,
        "customer_service_rating": 4.7,
        "data_allowance": "Unlimited",
        "download_speed": null,
        "fibre_type": "FTTP",
        "free_calls_included": null,
        "monthly_price": 24,
        "router_included": true,
        "setup_fee": null,
        "upload_speed": null
      }
    },
    {
      "badges": [],
      "description": "A fast fibre broadband deal with a decent download speed and unlimited data.",
      "estimated": true,
      "link_url": "https://www.virginmedia.com/",
      "logo_dom": "virgin.com",
      "logo_url": "https://unavatar.io/virgin.com?fallback=false",
      "name": "Virgin Media M100 Fibre",
      "provider": "Virgin Media",
      "score": 59.0,
      "source_url": "https://www.virginmedia.com/broadband/deals",
      "subscores": {
        "availability": 100.0,
        "contract_length": 67.0,
        "customer_service_rating": 74.0,
        "download_speed": 8.0,
        "fibre_type": 100.0,
        "monthly_price": 79.0,
        "upload_speed": 2.0
      },
      "values": {
        "availability": "Widespread",
        "contract_length": 18,
        "customer_service_rating": 3.5,
        "data_allowance": "Unlimited",
        "download_speed": 104,
        "fibre_type": "FTTP",
        "free_calls_included": false,
        "monthly_price": 28.0,
        "router_included": true,
        "setup_fee": 0.0,
        "upload_speed": 20
      },
      "verified": false
    },
    {
      "badges": [],
      "description": "A budget-friendly fibre broadband deal with good customer service ratings.",
      "estimated": true,
      "logo_dom": "plusnet.com",
      "logo_url": "https://unavatar.io/plusnet.com?fallback=false",
      "name": "Plusnet Fibre 1",
      "provider": "Plusnet",
      "score": 59.0,
      "source_url": "https://www.plus.net/broadband/fibre-broadband",
      "subscores": {
        "availability": 100.0,
        "contract_length": 100.0,
        "customer_service_rating": 96.0,
        "download_speed": 4.0,
        "fibre_type": 50.0,
        "monthly_price": 88.0,
        "upload_speed": 2.0
      },
      "values": {
        "availability": "Widespread",
        "contract_length": 12,
        "customer_service_rating": 4.5,
        "data_allowance": "Unlimited",
        "download_speed": 67,
        "fibre_type": "FTTC",
        "free_calls_included": false,
        "monthly_price": 24.99,
        "router_included": true,
        "setup_fee": 0.0,
        "upload_speed": 17
      }
    },
    {
      "badges": [],
      "description": "A competitive fibre broadband deal with good speeds and a reasonable contract.",
      "estimated": true,
      "logo_dom": "shell.com",
      "logo_url": "https://unavatar.io/shell.com?fallback=false",
      "name": "Shell Energy Broadband Superfast Fibre",
      "provider": "Shell Energy Broadband",
      "score": 55.0,
      "source_url": "https://www.shellenergy.co.uk/broadband/superfast-fibre",
      "subscores": {
        "availability": 100.0,
        "contract_length": 100.0,
        "customer_service_rating": 74.0,
        "download_speed": 3.0,
        "fibre_type": 50.0,
        "monthly_price": 81.0,
        "upload_speed": 2.0
      },
      "values": {
        "availability": "Widespread",
        "contract_length": 12,
        "customer_service_rating": 3.5,
        "data_allowance": "Unlimited",
        "download_speed": 63,
        "fibre_type": "FTTC",
        "free_calls_included": false,
        "monthly_price": 27.0,
        "router_included": true,
        "setup_fee": 0.0,
        "upload_speed": 15
      },
      "verified": false
    },
    {
      "badges": [],
      "description": "A no-frills fibre broadband option with flexible contract lengths.",
      "estimated": true,
      "logo_dom": "now.com",
      "logo_url": "https://unavatar.io/now.com?fallback=false",
      "name": "NOW Broadband Super Fibre",
      "provider": "NOW Broadband",
      "score": 54.0,
      "source_url": "https://www.nowtv.com/broadband/super-fibre",
      "subscores": {
        "availability": 100.0,
        "contract_length": 100.0,
        "customer_service_rating": 64.0,
        "download_speed": 0.0,
        "fibre_type": 50.0,
        "monthly_price": 85.0,
        "upload_speed": 1.0
      },
      "values": {
        "availability": "Widespread",
        "contract_length": 12,
        "customer_service_rating": 3.0,
        "data_allowance": "Unlimited",
        "download_speed": 36,
        "fibre_type": "FTTC",
        "free_calls_included": false,
        "monthly_price": 26.0,
        "router_included": true,
        "setup_fee": 0.0,
        "upload_speed": 9
      }
    },
    {
      "badges": [],
      "description": "A high-speed full fibre broadband service often available in specific buildings.",
      "estimated": true,
      "link_url": "https://www.hyperoptic.com/",
      "logo_dom": "hyperoptic.com",
      "logo_url": "https://unavatar.io/hyperoptic.com?fallback=false",
      "name": "Hyperoptic 150Mb",
      "provider": "Hyperoptic",
      "score": 53.0,
      "source_url": "https://www.hyperoptic.com/broadband/150mb",
      "subscores": {
        "availability": 0.0,
        "contract_length": 100.0,
        "customer_service_rating": 85.0,
        "download_speed": 13.0,
        "fibre_type": 100.0,
        "monthly_price": 79.0,
        "upload_speed": 16.0
      },
      "values": {
        "availability": "Limited",
        "contract_length": 12,
        "customer_service_rating": 4.0,
        "data_allowance": "Unlimited",
        "download_speed": 150,
        "fibre_type": "FTTP",
        "free_calls_included": false,
        "monthly_price": 28.0,
        "router_included": true,
        "setup_fee": 0.0,
        "upload_speed": 150
      },
      "verified": false
    },
    {
      "badges": [
        "cheapest"
      ],
      "description": "An affordable fibre broadband option with a shorter contract term.",
      "estimated": true,
      "link_url": "https://www.talktalk.co.uk/",
      "logo_dom": "talktalk.com",
      "logo_url": "https://unavatar.io/talktalk.com?fallback=false",
      "name": "TalkTalk Fibre 35",
      "provider": "TalkTalk",
      "score": 53.0,
      "source_url": "https://www.talktalk.co.uk/broadband/deals",
      "subscores": {
        "availability": 100.0,
        "contract_length": 67.0,
        "customer_service_rating": 64.0,
        "download_speed": 0.0,
        "fibre_type": 50.0,
        "monthly_price": 100.0,
        "upload_speed": 1.0
      },
      "values": {
        "availability": "Widespread",
        "contract_length": 18,
        "customer_service_rating": 3.0,
        "data_allowance": "Unlimited",
        "download_speed": 35,
        "fibre_type": "FTTC",
        "free_calls_included": false,
        "monthly_price": 22.0,
        "router_included": true,
        "setup_fee": 0.0,
        "upload_speed": 6
      },
      "verified": false
    },
    {
      "badges": [],
      "description": "An entry-level fibre broadband package suitable for smaller households.",
      "estimated": true,
      "link_url": "https://sky.com/",
      "logo_dom": "sky.com",
      "logo_url": "https://unavatar.io/sky.com?fallback=false",
      "name": "Sky Broadband Superfast",
      "provider": "Sky",
      "score": 52.0,
      "source_url": "https://www.sky.com/broadband/deals",
      "subscores": {
        "availability": 100.0,
        "contract_length": 67.0,
        "customer_service_rating": 74.0,
        "download_speed": 0.0,
        "fibre_type": 50.0,
        "monthly_price": 88.0,
        "upload_speed": 1.0
      },
      "values": {
        "availability": "Widespread",
        "contract_length": 18,
        "customer_service_rating": 3.5,
        "data_allowance": "Unlimited",
        "download_speed": 36,
        "fibre_type": "FTTC",
        "free_calls_included": false,
        "monthly_price": 25.0,
        "router_included": true,
        "setup_fee": 0.0,
        "upload_speed": 9
      }
    },
    {
      "badges": [],
      "description": "High-speed full fibre broadband with a longer contract and mobile benefits.",
      "estimated": true,
      "name": "EE Full Fibre 100",
      "provider": "EE",
      "score": 51.0,
      "source_url": "https://explore.ee.co.uk/broadband/full-fibre-100",
      "subscores": {
        "availability": 50.0,
        "contract_length": 50.0,
        "customer_service_rating": 85.0,
        "download_speed": 7.0,
        "fibre_type": 100.0,
        "monthly_price": 69.0,
        "upload_speed": 11.0
      },
      "values": {
        "availability": "Regional",
        "contract_length": 24,
        "customer_service_rating": 4.0,
        "data_allowance": "Unlimited",
        "download_speed": 100,
        "fibre_type": "FTTP",
        "free_calls_included": false,
        "monthly_price": 32.0,
        "router_included": true,
        "setup_fee": 0.0,
        "upload_speed": 100
      }
    },
    {
      "badges": [],
      "description": "A reliable fibre broadband option with good speeds and a standard contract length.",
      "estimated": true,
      "name": "BT Fibre 1",
      "provider": "BT",
      "score": 50.0,
      "source_url": "https://www.bt.com/broadband/deals",
      "subscores": {
        "availability": 100.0,
        "contract_length": 50.0,
        "customer_service_rating": 85.0,
        "download_speed": 4.0,
        "fibre_type": 50.0,
        "monthly_price": 71.0,
        "upload_speed": 2.0
      },
      "values": {
        "availability": "Widespread",
        "contract_length": 24,
        "customer_service_rating": 4.0,
        "data_allowance": "Unlimited",
        "download_speed": 73,
        "fibre_type": "FTTC",
        "free_calls_included": false,
        "monthly_price": 30.99,
        "router_included": true,
        "setup_fee": 0.0,
        "upload_speed": 15
      },
      "verified": false
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://virginmedia.com/",
      "name": "Virgin Media",
      "score": 14.0,
      "subscores": {
        "availability": 100.0
      },
      "values": {
        "availability": "Widespread",
        "contract_length": null,
        "customer_service_rating": null,
        "data_allowance": "Unlimited",
        "download_speed": null,
        "fibre_type": "Cable",
        "free_calls_included": null,
        "monthly_price": null,
        "router_included": true,
        "setup_fee": null,
        "upload_speed": null
      }
    }
  ],
  "lang": "en",
  "license": "Citation with a link to the URL is allowed. Bulk extraction and redistribution of the catalog is prohibited. Volume access: contact us.",
  "markdown_url": "https://comparefairly.com/en/GB/best-broadband-deals.md",
  "neutral": false,
  "notice": "Neutral ranking, never paid; sorted on measured criteria. Each value is sourced or marked as an estimate (see per-item fields).",
  "query": "best broadband deals",
  "source": "CompareFairly",
  "title": "Best Broadband Deals in the UK",
  "unranked": false,
  "url": "https://comparefairly.com/en/GB/best-broadband-deals"
}