# Best Broadband Deals in the UK _CompareFairly · en/GB · neutral comparison, cited sources, no paid placement_ **Category:** telecom › internet › broadband **Our pick**: Vodafone Superfast 100 (90/100) · **Cheapest**: TalkTalk Fibre 35 · **Best value**: Vodafone Superfast 100 ## Comparison table | Criterion | Vodafone Superfast 100 | Vodafone | Virgin Media M100 Fibre | Plusnet Fibre 1 | Shell Energy Broadband Superfast Fibre | NOW Broadband Super Fibre | | --- | --- | --- | --- | --- | --- | --- | | Download Speed (Mbps) | 910 | - | 104 | 67 | 63 | 36 | | Upload Speed (Mbps) | 910 | - | 20 | 17 | 15 | 9 | | Monthly Price (GBP) | 24 | 24 | 28 | 25.0 | 27 | 26 | | Setup Fee (GBP) | 0 | - | 0 | 0 | 0 | 0 | | Availability | Widespread | Widespread | Widespread | Widespread | Widespread | Widespread | | Fibre Type | FTTP | FTTP | FTTP | FTTC | FTTC | FTTC | | Contract Length (months) | 24 | 24 | 18 | 12 | 12 | 12 | | Customer Service Rating (stars) | 3.5 | 4.7 | 3.5 | 4.5 | 3.5 | 3 | | Data Allowance | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | | Router Included | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | | Free Calls Included | ✓ | - | - | - | - | - | ## 1. Vodafone Superfast 100 Enjoy reliable full fibre broadband from £24 a month on a 24-month plan. **Best for:** Customers looking for reliable full fibre broadband with potential discounts on multiple services and assistance with switching fees. **Pros:** - Award-winning broadband (Uswitch Most Popular Broadband Provider 2026) - Exclusive discounts on additional mobile or broadband plans - Full fibre technology for reliability and speed - Up to £200 credit for leaving fees **Cons:** - Monthly price increases over contract term _Source (verified): [https://www.vodafone.co.uk/broadband](https://www.vodafone.co.uk/broadband)_ ## 2. Vodafone ## 3. Virgin Media M100 Fibre A fast fibre broadband deal with a decent download speed and unlimited data. _Source (estimate): [https://www.virginmedia.com/broadband/deals](https://www.virginmedia.com/broadband/deals)_ ## 4. Plusnet Fibre 1 A budget-friendly fibre broadband deal with good customer service ratings. _Source (estimate): [https://www.plus.net/broadband/fibre-broadband](https://www.plus.net/broadband/fibre-broadband)_ ## 5. Shell Energy Broadband Superfast Fibre A competitive fibre broadband deal with good speeds and a reasonable contract. _Source (estimate): [https://www.shellenergy.co.uk/broadband/superfast-fibre](https://www.shellenergy.co.uk/broadband/superfast-fibre)_ ## 6. NOW Broadband Super Fibre A no-frills fibre broadband option with flexible contract lengths. _Source (estimate): [https://www.nowtv.com/broadband/super-fibre](https://www.nowtv.com/broadband/super-fibre)_ ## 7. Hyperoptic 150Mb A high-speed full fibre broadband service often available in specific buildings. _Source (estimate): [https://www.hyperoptic.com/broadband/150mb](https://www.hyperoptic.com/broadband/150mb)_ ## 8. TalkTalk Fibre 35 An affordable fibre broadband option with a shorter contract term. _Source (estimate): [https://www.talktalk.co.uk/broadband/deals](https://www.talktalk.co.uk/broadband/deals)_ ## 9. Sky Broadband Superfast An entry-level fibre broadband package suitable for smaller households. _Source (estimate): [https://www.sky.com/broadband/deals](https://www.sky.com/broadband/deals)_ ## 10. EE Full Fibre 100 High-speed full fibre broadband with a longer contract and mobile benefits. _Source (estimate): [https://explore.ee.co.uk/broadband/full-fibre-100](https://explore.ee.co.uk/broadband/full-fibre-100)_ ## 11. BT Fibre 1 A reliable fibre broadband option with good speeds and a standard contract length. _Source (estimate): [https://www.bt.com/broadband/deals](https://www.bt.com/broadband/deals)_ ## 12. Virgin Media ## In short This comparison evaluates 12 broadband services based on 11 criteria, including download speed, upload speed, monthly price, setup fee, availability, and fibre type. Vodafone Superfast 100 ranks highest with a score of 90/100, largely due to its perfect scores in availability and download speed. Vodafone secures the second position with 61/100, excelling in customer service rating. TalkTalk Fibre 35 is identified as the most affordable option. It's important to note that only one data point is sourced, with the remaining values being estimates. The facts in this summary are computed from the table below; only the wording is generated. ## Frequently asked questions **What are the best broadband deals in the UK right now?** As of August 2026, Vodafone Superfast 100 is leading our comparison with a score of 90/100, offering a strong balance of speed and price. **How do you rank broadband providers in the UK?** Our rankings are based on objective data for download speed, upload speed, monthly price, setup fee, availability, and fibre type. We maintain strict neutrality; our placement is not influenced by commercial agreements and all data is sourced. **Is Vodafone Superfast 100 available everywhere in the UK?** Availability is a key factor in our comparison. While Vodafone Superfast 100 is highly rated, you should check specific availability for your address on our site. **What's the cheapest broadband deal in the UK for 2026?** The cheapest deal can fluctuate based on current offers and your location. We compare monthly prices and setup fees across all providers to help you find the most affordable option. --- _Generated by CompareFairly - neutral universal comparator. Ranking not for sale, data sourced._ --- _CompareFairly · https://comparefairly.com/en/GB/best-broadband-deals — citation with a link is allowed; bulk extraction/redistribution is prohibited._