{ "canary": "88f453086da9eab2", "category": { "backfilled": true, "blocked": false, "commerce": true, "criteria": [ { "group": "Features", "key": "features_sales", "label": "Sales Features", "options": [ "Basic", "Standard", "Advanced", "Comprehensive" ], "poids": 5, "primary": true, "sens": "plus_haut_mieux", "type": "enum" }, { "group": "Features", "key": "features_marketing", "label": "Marketing Features", "options": [ "Basic", "Standard", "Advanced", "Comprehensive" ], "poids": 4, "sens": "plus_haut_mieux", "type": "enum" }, { "group": "Features", "key": "features_service", "label": "Customer Service Features", "options": [ "Basic", "Standard", "Advanced", "Comprehensive" ], "poids": 4, "sens": "plus_haut_mieux", "type": "enum" }, { "group": "Features", "key": "reporting_analytics", "label": "Reporting & Analytics", "options": [ "Basic", "Standard", "Advanced", "Comprehensive" ], "poids": 4, "sens": "plus_haut_mieux", "type": "enum" }, { "group": "Features", "key": "integrations", "label": "Integrations", "options": [ "Few", "Moderate", "Many", "Extensive" ], "poids": 3, "sens": "plus_haut_mieux", "type": "enum" }, { "group": "Features", "key": "mobile_access", "label": "Mobile Access", "options": [ "None", "Basic App", "Full Featured App" ], "poids": 2, "sens": "plus_haut_mieux", "type": "enum" }, { "group": "Pricing", "key": "price_monthly", "label": "Price / month", "poids": 4, "sens": "plus_bas_mieux", "type": "prix", "unit": "GBP" }, { "group": "Usability", "key": "ease_of_use", "label": "Ease of Use", "options": [ "Difficult", "Moderate", "Easy", "Very Easy" ], "poids": 3, "sens": "plus_haut_mieux", "type": "enum" }, { "group": "Usability", "key": "scalability", "label": "Scalability", "options": [ "Limited", "Moderate", "High", "Very High" ], "poids": 3, "sens": "plus_haut_mieux", "type": "enum" }, { "group": "Usability", "key": "customer_support", "label": "Customer Support", "options": [ "Poor", "Fair", "Good", "Excellent" ], "poids": 2, "sens": "plus_haut_mieux", "type": "enum" } ], "faq": [ { "a": "In 2026, Salesforce Sales Cloud ranks as the top CRM software with a score of 75/100, followed closely by Zoho CRM. 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Our rankings are based on objective data and are not influenced by any commercial agreements.", "q": "Where can I find a neutral comparison of CRM software?" } ], "kind": "category", "model": "", "ms": 2610, "neutral": false, "path": [ "business", "software", "crm" ], "price_key": "price_monthly", "profile_questions": [ { "options": [ "Small Business", "Medium Business", "Enterprise" ], "q": "What is your primary business size?" }, { "options": [ "Technology", "Retail", "Finance", "Healthcare", "Manufacturing", "Other" ], "q": "Which industry are you in?" } ], "subject": "service", "suggestions": [ "best sales automation tools", "top project management software", "best customer service platforms", "crm comparison chart" ], "tier": "gold", "title": "Best CRM Software", "unranked": false, "visual": "logo" }, "country": "GB", "freshness": { "age_days": 45.4, "stale": true, "ttl_days": 15 }, "items": [ { "badges": [ "best_overall" ], "deep_sources": [ "https://www.youtube.com/watch?v=XjZMhYCuTtk" ], "description": "A comprehensive CRM solution with advanced sales, marketing, and service features, extensive integrations, and robust analytics.", "estimated": true, "link_url": "https://www.salesforce.com/products/sales-cloud/overview/", "logo_dom": "salesforce.com", "logo_url": "https://unavatar.io/salesforce.com?fallback=false", "name": "Salesforce Sales Cloud", "provider": "Salesforce", "score": 75.0, "source_url": "https://www.salesforce.com/products/sales-cloud/overview/", "subscores": { "customer_support": 100.0, "ease_of_use": 33.0, "features_marketing": 67.0, "features_sales": 100.0, "features_service": 67.0, "integrations": 100.0, "price_monthly": 50.0, "reporting_analytics": 67.0, "scalability": 100.0 }, "values": { "customer_support": "Excellent", "ease_of_use": "Moderate", "features_marketing": "Advanced", "features_sales": "Comprehensive", "features_service": "Advanced", "integrations": "Extensive", "mobile_access": "Full Featured App", "price_monthly": 25, "reporting_analytics": "Advanced", "scalability": "Very High" } }, { "badges": [ "best_value" ], "description": "A feature-rich CRM with extensive customization options, good for sales, marketing, and customer support, with a wide range of integrations.", "estimated": true, "link_url": "https://www.zoho.com/crm/", "logo_dom": "zoho.com", "logo_url": "https://unavatar.io/zoho.com?fallback=false", "name": "Zoho CRM", "provider": "Zoho", "score": 72.0, "source_url": "https://www.zoho.com/crm/", "subscores": { "customer_support": 67.0, "ease_of_use": 33.0, "features_marketing": 67.0, "features_sales": 100.0, "features_service": 67.0, "integrations": 67.0, "price_monthly": 89.0, "reporting_analytics": 67.0, "scalability": 67.0 }, "values": { "customer_support": "Good", "ease_of_use": "Moderate", "features_marketing": "Advanced", "features_sales": "Comprehensive", "features_service": "Advanced", "integrations": "Many", "mobile_access": "Full Featured App", "price_monthly": 14, "reporting_analytics": "Advanced", "scalability": "High" } }, { "badges": [], "best_for": "Small to mid-sized businesses that have outgrown their current CRM, marketing-focused organizations, and growing companies needing to automate tasks.", "cons": [ "Cost can be prohibitive for some, especially for higher tiers or multiple modules.", "Advanced features are locked behind higher-priced tiers.", "Can be overwhelming for users new to CRMs or with its extensive feature set.", "May lack specific customization options for enterprise-level organizations.", "Some customizations may require assistance from a software partner." ], "deep_sources": [ "https://cargas.com/blog/hubspot-review/" ], "description": "An all-in-one CRM platform offering strong sales, marketing, and service hubs with good integration capabilities and user-friendly interface.", "estimated": true, "link_url": "https://www.hubspot.com/products/crm", "logo_dom": "hubspot.com", "logo_url": "https://unavatar.io/hubspot.com?fallback=false", "name": "HubSpot CRM Suite", "pros": [ "Centralized data across CRM modules and some third-party applications.", "User-friendly interface with free digital courses available.", "Easy-to-set-up automation capabilities requiring little to no coding.", "Seamless integration with hundreds of third-party solutions.", "Versatile solution that can be customized during or after implementation." ], "provider": "HubSpot", "review_summary": "HubSpot CRM is a comprehensive and user-friendly software suite that excels in automation, integrations, and data centralization, making it a strong choice for customer-focused organizations. 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However, it can have a steep learning curve and may be costly for smaller businesses.", "score": 67.0, "source_url": "https://dynamics.microsoft.com/en-gb/sales/overview/", "subscores": { "customer_support": 67.0, "ease_of_use": 33.0, "features_marketing": 67.0, "features_sales": 100.0, "features_service": 67.0, "integrations": 67.0, "price_monthly": 24.0, "reporting_analytics": 67.0, "scalability": 100.0 }, "values": { "customer_support": "Good", "ease_of_use": "Moderate", "features_marketing": "Advanced", "features_sales": "Comprehensive", "features_service": "Advanced", "integrations": "Many", "mobile_access": "Full Featured App", "price_monthly": 52, "reporting_analytics": "Advanced", "scalability": "Very High" } }, { "badges": [], "best_for": "SMBs looking for a scalable CRM with a user-friendly interface, robust sales and service features, and AI assistance, especially those already within the Freshworks ecosystem.", "cons": [ "Higher-tier plans are more expensive than equivalent ones from Apptivo.", "The Growth plan is limited to one sales pipeline and custom reports cannot be built.", "Apptivo offers inventory and product management tools, which Freshsales lacks.", "The setup guide lacks direct options for connecting email inbox and importing sales data.", "Adding team members requires inviting groups separately if different roles are needed.", "Approximately 200 integrations available, fewer than Zoho CRM." ], "deep_sources": [ "https://uk.pcmag.com/crm-software/91812/freshsales-crm" ], "description": "Offers a blend of sales, marketing, and support features with built-in phone and email capabilities, suitable for growing businesses.", "estimated": true, "link_url": "https://www.freshworks.com/freshsales-crm/", "logo_dom": "freshworks.com", "logo_url": "https://unavatar.io/freshworks.com?fallback=false", "name": "Freshsales (by Freshworks)", "pros": [ "Offers a free tier for up to three users.", "21-day risk-free trial for premium plans, no payment method required.", "Includes VoIP calling with free monthly minutes on paid plans.", "Freddy AI assistant available on Pro and Enterprise plans for deal prediction and next-step suggestions.", "Clean, modern, and intuitive interface, easy to navigate for beginners.", "Responsive and helpful customer support, including video tutorials and staff meetings.", "Fast contact import with automatic data mapping and integration with Google/Outlook Contacts." ], "provider": "Freshworks", "rating": 4.0, "review_summary": "Freshsales offers a tiered CRM solution with a free plan and paid options that scale in features and price. It boasts an intuitive interface, strong customer support, and AI capabilities, though its higher-tier plans are pricier than some competitors and it lacks certain e-commerce specific features.", "score": 55.0, "source_url": "https://www.freshworks.com/freshsales-crm/", "subscores": { "customer_support": 100.0, "ease_of_use": 67.0, "features_marketing": 33.0, "features_sales": 67.0, "features_service": 33.0, "integrations": 33.0, "price_monthly": 83.0, "reporting_analytics": 33.0, "scalability": 67.0 }, "values": { "customer_support": "Excellent", "ease_of_use": "Easy", "features_marketing": "Standard", "features_sales": "Advanced", "features_service": "Standard", "integrations": "Moderate", "mobile_access": "Full Featured App", "price_monthly": 15, "reporting_analytics": "Standard", "scalability": "High" } }, { "badges": [], "description": "A sales-focused CRM that integrates with Zendesk's broader customer service platform, offering strong sales tools and mobile access.", "estimated": true, "link_url": "https://www.zendesk.com/", "logo_dom": "zendesk.com", "logo_url": "https://unavatar.io/zendesk.com?fallback=false", "name": "Zendesk Sell", "provider": "Zendesk", "score": 53.0, "source_url": "https://www.zendesk.com/service/sales/", "subscores": { "customer_support": 100.0, "ease_of_use": 67.0, "features_marketing": 0.0, "features_sales": 67.0, "features_service": 67.0, "integrations": 33.0, "price_monthly": 66.0, "reporting_analytics": 33.0, "scalability": 67.0 }, "values": { "customer_support": "Excellent", "ease_of_use": "Easy", "features_marketing": "Basic", "features_sales": "Advanced", "features_service": "Advanced", "integrations": "Moderate", "mobile_access": "Full Featured App", "price_monthly": 19, "reporting_analytics": "Standard", "scalability": "High" } }, { "badges": [], "description": "Combines CRM with project management features, offering good sales and service capabilities with moderate integration options.", "estimated": true, "link_url": "https://www.insightly.com/", "logo_dom": "insightly.com", "logo_url": "https://unavatar.io/insightly.com?fallback=false", "name": "Insightly", "provider": "Insightly", "score": 45.0, "source_url": "https://www.insightly.com/", "subscores": { "customer_support": 67.0, "ease_of_use": 33.0, "features_marketing": 0.0, "features_sales": 67.0, "features_service": 67.0, "integrations": 33.0, "price_monthly": 43.0, "reporting_analytics": 33.0, "scalability": 67.0 }, "values": { "customer_support": "Good", "ease_of_use": "Moderate", "features_marketing": "Basic", "features_sales": "Advanced", "features_service": "Advanced", "integrations": "Moderate", "mobile_access": "Full Featured App", "price_monthly": 29, "reporting_analytics": "Standard", "scalability": "High" } }, { "badges": [ "cheapest" ], "description": "A visually driven CRM focused on sales pipeline management, offering essential sales features and good usability.", "estimated": true, "link_url": "https://www.pipedrive.com/", "logo_dom": "pipedrive.com", "logo_url": "https://unavatar.io/pipedrive.com?fallback=false", "name": "Pipedrive", "provider": "Pipedrive", "score": 44.0, "source_url": "https://www.pipedrive.com/", "subscores": { "customer_support": 67.0, "ease_of_use": 67.0, "features_marketing": 0.0, "features_sales": 67.0, "features_service": 0.0, "integrations": 33.0, "price_monthly": 100.0, "reporting_analytics": 33.0, "scalability": 33.0 }, "values": { "customer_support": "Good", "ease_of_use": "Easy", "features_marketing": "Basic", "features_sales": "Advanced", "features_service": "Basic", "integrations": "Moderate", "mobile_access": "Full Featured App", "price_monthly": 12.5, "reporting_analytics": "Standard", "scalability": "Moderate" }, "verified": false } ], "lang": "en", "license": "Citation with a link to the URL is allowed. Bulk extraction and redistribution of the catalog is prohibited. Volume access: contact us.", "markdown_url": "https://comparefairly.com/en/GB/best-crm-software.md", "neutral": false, "notice": "Neutral ranking, never paid; sorted on measured criteria. Each value is sourced or marked as an estimate (see per-item fields).", "query": "best CRM software", "source": "CompareFairly", "title": "Best CRM Software", "unranked": false, "url": "https://comparefairly.com/en/GB/best-crm-software" }