# Best CRM Software _CompareFairly · en/GB · neutral comparison, cited sources, no paid placement_ **Category:** business › software › crm **Our pick**: Salesforce Sales Cloud (75/100) · **Cheapest**: Pipedrive · **Best value**: Zoho CRM ## Comparison table | Criterion | Salesforce Sales Cloud | Zoho CRM | HubSpot CRM Suite | Microsoft Dynamics 365 Sales | Freshsales (by Freshworks) | Zendesk Sell | | --- | --- | --- | --- | --- | --- | --- | | Sales Features | Comprehensive | Comprehensive | Advanced | Comprehensive | Advanced | Advanced | | Marketing Features | Advanced | Advanced | Comprehensive | Advanced | Standard | Basic | | Customer Service Features | Advanced | Advanced | Comprehensive | Advanced | Standard | Advanced | | Reporting & Analytics | Advanced | Advanced | Advanced | Advanced | Standard | Standard | | Integrations | Extensive | Many | Many | Many | Moderate | Moderate | | Mobile Access | Full Featured App | Full Featured App | Full Featured App | Full Featured App | Full Featured App | Full Featured App | | Price / month (GBP) | 25 | 14 | 45 | 52 | 15 | 19 | | Ease of Use | Moderate | Moderate | Easy | Moderate | Easy | Easy | | Scalability | Very High | High | High | Very High | High | High | | Customer Support | Excellent | Good | Good | Good | Excellent | Excellent | ## 1. Salesforce Sales Cloud A comprehensive CRM solution with advanced sales, marketing, and service features, extensive integrations, and robust analytics. _Source (estimate): [https://www.salesforce.com/products/sales-cloud/overview/](https://www.salesforce.com/products/sales-cloud/overview/)_ ## 2. Zoho CRM A feature-rich CRM with extensive customization options, good for sales, marketing, and customer support, with a wide range of integrations. _Source (estimate): [https://www.zoho.com/crm/](https://www.zoho.com/crm/)_ ## 3. HubSpot CRM Suite An all-in-one CRM platform offering strong sales, marketing, and service hubs with good integration capabilities and user-friendly interface. **Best for:** Small to mid-sized businesses that have outgrown their current CRM, marketing-focused organizations, and growing companies needing to automate tasks. **Pros:** - Centralized data across CRM modules and some third-party applications. - User-friendly interface with free digital courses available. - Easy-to-set-up automation capabilities requiring little to no coding. - Seamless integration with hundreds of third-party solutions. - Versatile solution that can be customized during or after implementation. **Cons:** - Cost can be prohibitive for some, especially for higher tiers or multiple modules. - Advanced features are locked behind higher-priced tiers. - Can be overwhelming for users new to CRMs or with its extensive feature set. - May lack specific customization options for enterprise-level organizations. - Some customizations may require assistance from a software partner. _Source (estimate): [https://www.hubspot.com/products/crm](https://www.hubspot.com/products/crm)_ ## 4. Microsoft Dynamics 365 Sales Integrates deeply with Microsoft ecosystem, offering advanced sales, marketing, and service functionalities with strong analytics. **Best for:** Growing SMBs or large enterprises already invested in the Microsoft ecosystem with complex sales and marketing needs. **Pros:** - Comprehensive solution for customer-focused organizations - Intuitive two-way integrations with other Microsoft products - Flexible and scalable three-module suite structure **Cons:** - Steep learning curve for new users - Potentially costly for small businesses - Segmented functionality requires investment in multiple solutions for a fully integrated suite _Source (estimate): [https://dynamics.microsoft.com/en-gb/sales/overview/](https://dynamics.microsoft.com/en-gb/sales/overview/)_ ## 5. Freshsales (by Freshworks) Offers a blend of sales, marketing, and support features with built-in phone and email capabilities, suitable for growing businesses. **Best for:** SMBs looking for a scalable CRM with a user-friendly interface, robust sales and service features, and AI assistance, especially those already within the Freshworks ecosystem. **Pros:** - Offers a free tier for up to three users. - 21-day risk-free trial for premium plans, no payment method required. - Includes VoIP calling with free monthly minutes on paid plans. - Freddy AI assistant available on Pro and Enterprise plans for deal prediction and next-step suggestions. - Clean, modern, and intuitive interface, easy to navigate for beginners. - Responsive and helpful customer support, including video tutorials and staff meetings. - Fast contact import with automatic data mapping and integration with Google/Outlook Contacts. **Cons:** - Higher-tier plans are more expensive than equivalent ones from Apptivo. - The Growth plan is limited to one sales pipeline and custom reports cannot be built. - Apptivo offers inventory and product management tools, which Freshsales lacks. - The setup guide lacks direct options for connecting email inbox and importing sales data. - Adding team members requires inviting groups separately if different roles are needed. - Approximately 200 integrations available, fewer than Zoho CRM. _Source (estimate): [https://www.freshworks.com/freshsales-crm/](https://www.freshworks.com/freshsales-crm/)_ ## 6. Zendesk Sell A sales-focused CRM that integrates with Zendesk's broader customer service platform, offering strong sales tools and mobile access. _Source (estimate): [https://www.zendesk.com/service/sales/](https://www.zendesk.com/service/sales/)_ ## 7. Insightly Combines CRM with project management features, offering good sales and service capabilities with moderate integration options. _Source (estimate): [https://www.insightly.com/](https://www.insightly.com/)_ ## 8. Pipedrive A visually driven CRM focused on sales pipeline management, offering essential sales features and good usability. _Source (estimate): [https://www.pipedrive.com/](https://www.pipedrive.com/)_ ## In short This comparison covers 8 crm across 10 criteria: Sales Features, Marketing Features, Customer Service Features, Reporting & Analytics, Integrations, Mobile Access. Salesforce Sales Cloud comes first with 75/100, driven by Customer Support (100/100) and Sales Features (100/100). Zoho CRM follows at 72/100 and beats it on Price / month. The cheapest option is Pipedrive. ## Frequently asked questions **What is the best CRM software in 2026?** In 2026, Salesforce Sales Cloud ranks as the top CRM software with a score of 75/100, followed closely by Zoho CRM. Our rankings are based on comprehensive data across sales, marketing, customer service, reporting, integrations, and mobile access. **How do you rank CRM software like Salesforce and Zoho?** We evaluate CRM software based on key criteria including Sales Features, Marketing Features, Customer Service Features, Reporting & Analytics, Integrations, and Mobile Access. Our methodology ensures a neutral and data-driven comparison, with no rankings bought or influenced. **Is Salesforce Sales Cloud really the best CRM right now?** Salesforce Sales Cloud is currently rated as the best CRM software with a score of 75/100, excelling across various features. However, Zoho CRM is a strong contender, and the ideal choice depends on your specific business needs. **Where can I find a neutral comparison of CRM software?** This page offers a neutral comparison of CRM software, including top performers like Salesforce Sales Cloud and Zoho CRM. Our rankings are based on objective data and are not influenced by any commercial agreements. --- _Generated by CompareFairly - neutral universal comparator. Ranking not for sale, data sourced._ --- _CompareFairly · https://comparefairly.com/en/GB/best-crm-software — citation with a link is allowed; bulk extraction/redistribution is prohibited._