{
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    "criteria": [
      {
        "group": "Performance",
        "key": "accuracy",
        "label": "Accuracy",
        "poids": 5,
        "primary": true,
        "sens": "plus_haut_mieux",
        "type": "pourcentage"
      },
      {
        "group": "Cost",
        "key": "price_gbp",
        "label": "Price",
        "poids": 4,
        "sens": "plus_bas_mieux",
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      {
        "group": "Cost",
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        "label": "Subscription Required",
        "poids": 2,
        "sens": "plus_bas_mieux",
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      {
        "group": "Security",
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        "label": "Data Privacy Policy",
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          "Good",
          "Excellent"
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        "group": "Features",
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        "group": "Features",
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        "options": [
          "None",
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    ],
    "faq": [
      {
        "a": "The 23andMe Health + Ancestry Service is currently ranked highest at 72/100, offering a comprehensive look at both health predispositions and ancestry.",
        "q": "What is the best DNA test kit to buy in 2026?"
      },
      {
        "a": "Our comparison evaluates accuracy and price, with 23andMe Health + Ancestry Service leading, and Genera also performing well. Our rankings are based on objective data, not paid placements.",
        "q": "How do DNA test kits compare on accuracy and price?"
      },
      {
        "a": "We assess ancestry coverage as a key factor. The 23andMe Health + Ancestry Service provides extensive coverage, detailed in our comparison criteria.",
        "q": "Which DNA test kits offer the most ancestry coverage?"
      },
      {
        "a": "We clearly indicate if a subscription is required for full access to features, ensuring transparency in pricing for services like 23andMe Health + Ancestry Service.",
        "q": "Are there hidden subscription costs for DNA tests?"
      }
    ],
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    "neutral": false,
    "path": [
      "health",
      "genetics",
      "dna-testing"
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    "profile_questions": [
      {
        "options": [
          "Ancestry",
          "Health Traits",
          "Fitness Potential",
          "Family Connections"
        ],
        "q": "What are you most interested in?"
      }
    ],
    "subject": "service",
    "suggestions": [
      "best ancestry dna test uk",
      "best health dna test kit",
      "dna test kit comparison",
      "dna test for pets"
    ],
    "tier": "silver",
    "title": "Best DNA Test Kits",
    "unranked": false,
    "visual": "logo"
  },
  "country": "GB",
  "freshness": {
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  },
  "items": [
    {
      "badges": [
        "best_overall"
      ],
      "best_for": "Anyone interested in family matching, with its extensive database and family tree services making the subscription fee feel well worth it.",
      "cons": [
        "Some inaccuracies in genetic traits."
      ],
      "description": "Great guides to help you create your own family tree.",
      "link_url": "https://23andme.co.uk/",
      "logo_dom": "23andme.com",
      "logo_url": "https://unavatar.io/23andme.com?fallback=false",
      "name": "23andMe Health + Ancestry Service",
      "pros": [
        "Enormous database and access to public records, photos and more.",
        "Found and predicted relatives better than any other option on test.",
        "Extensive genetic traits list.",
        "Constantly growing."
      ],
      "provider": "23andMe",
      "provider_url": "https://www.ancestry.co.uk",
      "review": "I found Ancestry to be a fantastic option for anyone interested in family matching, and the process couldn’t be easier – all it takes is a saliva sample.",
      "review_summary": "Ancestry DNA is highly recommended for family matching, offering an enormous database, public records, and excellent relative prediction. Users appreciate the extensive and growing list of genetic traits, though some inaccuracies have been noted. The process is easy, involving a simple saliva sample.",
      "score": 72.0,
      "source_url": "https://www.the-independent.com/extras/indybest/best-dna-test-uk-ancestry-b1944632.html",
      "subscores": {
        "accuracy": 80.0,
        "ancestry_coverage": 100.0,
        "customer_support": 100.0,
        "data_privacy": 67.0,
        "ease_of_use": 100.0,
        "health_reporting": 100.0,
        "price_gbp": 21.0,
        "raw_data_access": 100.0,
        "subscription_required": 0.0,
        "turnaround_time_days": 50.0
      },
      "values": {
        "accuracy": 0.97,
        "ancestry_coverage": "Extensive",
        "customer_support": "Good",
        "data_privacy": "Good",
        "ease_of_use": "Easy",
        "health_reporting": "Comprehensive",
        "price_gbp": 94,
        "raw_data_access": true,
        "subscription_required": true,
        "turnaround_time_days": 28
      },
      "verified": true
    },
    {
      "badges": [],
      "description": "A European-based DNA testing service focusing on ancestry and health, with a commitment to data protection.",
      "estimated": true,
      "link_url": "https://genera.co.uk/",
      "logo_dom": "genera.com",
      "logo_url": "https://unavatar.io/genera.com?fallback=false",
      "name": "Genera",
      "provider": "Genera",
      "score": 71.0,
      "source_url": "https://genera.com/",
      "subscores": {
        "accuracy": 40.0,
        "ancestry_coverage": 100.0,
        "customer_support": 100.0,
        "data_privacy": 100.0,
        "ease_of_use": 50.0,
        "health_reporting": 100.0,
        "price_gbp": 14.0,
        "raw_data_access": 100.0,
        "subscription_required": 100.0,
        "turnaround_time_days": 56.0
      },
      "values": {
        "accuracy": 0.95,
        "ancestry_coverage": "Extensive",
        "customer_support": "Good",
        "data_privacy": "Excellent",
        "ease_of_use": "Moderate",
        "health_reporting": "Comprehensive",
        "price_gbp": 139.0,
        "raw_data_access": true,
        "subscription_required": false,
        "turnaround_time_days": 25
      },
      "verified": false
    },
    {
      "badges": [],
      "description": "Offers a broad range of genetic testing, including ancestry and health, with a focus on data security.",
      "estimated": true,
      "logo_dom": "genopalace.com",
      "logo_url": "https://unavatar.io/genopalace.com?fallback=false",
      "name": "GenoPalace",
      "provider": "GenoPalace",
      "score": 67.0,
      "source_url": "https://www.genopalace.com/",
      "subscores": {
        "accuracy": 20.0,
        "ancestry_coverage": 100.0,
        "customer_support": 100.0,
        "data_privacy": 100.0,
        "ease_of_use": 50.0,
        "health_reporting": 100.0,
        "price_gbp": 13.0,
        "raw_data_access": 100.0,
        "subscription_required": 100.0,
        "turnaround_time_days": 50.0
      },
      "values": {
        "accuracy": 0.94,
        "ancestry_coverage": "Extensive",
        "customer_support": "Good",
        "data_privacy": "Excellent",
        "ease_of_use": "Moderate",
        "health_reporting": "Comprehensive",
        "price_gbp": 149.0,
        "raw_data_access": true,
        "subscription_required": false,
        "turnaround_time_days": 28
      },
      "verified": false
    },
    {
      "badges": [],
      "best_for": "Individuals looking to connect with new relatives and break down family history brick walls due to its large database and family tree integration.",
      "cons": [
        "You can’t upload DNA test results from other companies to the AncestryDNA database.",
        "You need to take a subscription to have full access to family trees.",
        "The lack of a chromosome browser and matching segment data is a disadvantage for advanced users."
      ],
      "description": "The market leader for a good reason, as it has the world’s largest autosomal DNA database.",
      "link_url": "https://ancestrydna.co.uk/",
      "logo_dom": "ancestry.com",
      "logo_url": "https://unavatar.io/ancestry.com?fallback=false",
      "name": "AncestryDNA",
      "pros": [
        "Big database with many family trees connected to it makes this the best option for finding connections with new relatives and breaking down family history brick walls.",
        "Easy-to-use interface, good integration with family trees and excellent family tree building tools.",
        "Sophisticated algorithms provide the most accurate and scientific relationship estimates.",
        "ThruLines and Common Ancestor hints make it easy to identify how you are related to your matches."
      ],
      "provider": "Ancestry",
      "review_summary": "AncestryDNA is praised for its large database, making it excellent for finding relatives and breaking down genealogical brick walls. Users appreciate its easy-to-use interface, family tree building tools, and accurate relationship estimates. However, a subscription is required for full access to features like family trees, and it does not allow uploads from other companies.",
      "score": 62.0,
      "source_url": "https://www.whodoyouthinkyouaremagazine.com/feature/which-dna-test-should-i-take",
      "subscores": {
        "accuracy": 100.0,
        "ancestry_coverage": 100.0,
        "customer_support": 100.0,
        "data_privacy": 67.0,
        "ease_of_use": 100.0,
        "health_reporting": 50.0,
        "price_gbp": 25.0,
        "raw_data_access": 0.0,
        "subscription_required": 0.0,
        "turnaround_time_days": 23.0
      },
      "values": {
        "accuracy": 0.98,
        "ancestry_coverage": "Extensive",
        "customer_support": "Good",
        "data_privacy": "Good",
        "ease_of_use": "Easy",
        "health_reporting": "Basic",
        "price_gbp": 79,
        "raw_data_access": false,
        "subscription_required": true,
        "turnaround_time_days": 60
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "Individuals with British ancestry seeking a detailed regional breakdown and those who prefer to keep their DNA data within Europe.",
      "cons": [
        "No family trees on the LivingDNA website.",
        "Limited tools for analysing results.",
        "The relative matching database is small in comparison to the other companies."
      ],
      "description": "Offers a good biogeographical ancestry analysis for people with British ancestry with regional breakdowns at the county level.",
      "link_url": "https://livingdna.com/",
      "logo_dom": "living.com",
      "logo_url": "https://unavatar.io/living.com?fallback=false",
      "name": "Living DNA",
      "pros": [
        "Great for a detailed breakdown of where your British ancestors came from.",
        "Inclusion of Y-DNA and mtDNA deep ancestry information.",
        "Likely to be of interest to people in the UK, especially those who feel safer keeping their DNA data in Europe."
      ],
      "provider": "Living DNA",
      "review_summary": "Living DNA is recommended for its detailed British ancestry analysis with regional breakdowns. It also includes Y-DNA and mtDNA deep ancestry information. However, it lacks family trees and has limited analysis tools, with a smaller relative matching database compared to competitors.",
      "score": 62.0,
      "source_url": "https://www.whodoyouthinkyouaremagazine.com/feature/which-dna-test-should-i-take",
      "subscores": {
        "accuracy": 40.0,
        "ancestry_coverage": 50.0,
        "customer_support": 100.0,
        "data_privacy": 100.0,
        "ease_of_use": 50.0,
        "price_gbp": 25.0,
        "raw_data_access": 100.0,
        "subscription_required": 100.0,
        "turnaround_time_days": 33.0
      },
      "values": {
        "accuracy": 0.95,
        "ancestry_coverage": "Standard",
        "customer_support": "Good",
        "data_privacy": "Excellent",
        "ease_of_use": "Moderate",
        "health_reporting": "Wellbeing",
        "price_gbp": 79,
        "raw_data_access": true,
        "subscription_required": false,
        "turnaround_time_days": 42
      },
      "verified": true
    },
    {
      "badges": [
        "cheapest",
        "best_value"
      ],
      "best_for": "Individuals seeking connections with relatives in continental Europe or those interested in whole-genome sequencing and advanced matching tools.",
      "cons": [
        "Requires some level of on-going subscription to get the most out of it.",
        "Cannot upload DNA test results from other companies to the database."
      ],
      "description": "MyHeritage is now effectively the second-largest genetic genealogy database.",
      "logo_dom": "myheritage.com",
      "logo_url": "https://unavatar.io/myheritage.com?fallback=false",
      "name": "MyHeritage DNA",
      "pros": [
        "You will find matches at MyHeritage that aren’t in any other database, particularly if you’re looking for connections with relatives in continental Europe.",
        "Website is available in many different languages.",
        "Has introduced whole-genome sequencing for its DNA test.",
        "Useful range of tools for working with matches, including Theory of Family Relativity and Chromosome Browser."
      ],
      "provider": "MyHeritage",
      "review_summary": "MyHeritage DNA is noted as the second-largest database, offering matches not found elsewhere, especially for continental European connections, and supports multiple languages. It features whole-genome sequencing and useful tools like the Theory of Family Relativity. However, an ongoing subscription is beneficial for full use, and it does not accept uploads from other services.",
      "score": 61.0,
      "source_url": "https://www.whodoyouthinkyouaremagazine.com/feature/which-dna-test-should-i-take",
      "subscores": {
        "accuracy": 60.0,
        "ancestry_coverage": 100.0,
        "customer_support": 50.0,
        "data_privacy": 33.0,
        "ease_of_use": 100.0,
        "health_reporting": 0.0,
        "price_gbp": 100.0,
        "raw_data_access": 100.0,
        "subscription_required": 0.0,
        "turnaround_time_days": 47.0
      },
      "values": {
        "accuracy": 0.96,
        "ancestry_coverage": "Extensive",
        "customer_support": "Fair",
        "data_privacy": "Fair",
        "ease_of_use": "Easy",
        "health_reporting": "None",
        "price_gbp": 19.9,
        "raw_data_access": true,
        "subscription_required": true,
        "turnaround_time_days": 30
      },
      "verified": true
    },
    {
      "badges": [],
      "description": "Offers comprehensive health and wellness reports based on genetic data, with a focus on actionable insights.",
      "estimated": true,
      "link_url": "https://www.circledna.com/",
      "logo_dom": "circledna.com",
      "logo_url": "https://unavatar.io/circledna.com?fallback=false",
      "name": "CircleDNA",
      "provider": "CircleDNA",
      "score": 60.0,
      "source_url": "https://www.circledna.com/",
      "subscores": {
        "accuracy": 60.0,
        "ancestry_coverage": 0.0,
        "customer_support": 100.0,
        "data_privacy": 67.0,
        "ease_of_use": 100.0,
        "health_reporting": 100.0,
        "price_gbp": 8.0,
        "raw_data_access": 0.0,
        "subscription_required": 100.0,
        "turnaround_time_days": 100.0
      },
      "values": {
        "accuracy": 0.96,
        "ancestry_coverage": "Limited",
        "customer_support": "Good",
        "data_privacy": "Good",
        "ease_of_use": "Easy",
        "health_reporting": "Comprehensive",
        "price_gbp": 249.0,
        "raw_data_access": false,
        "subscription_required": false,
        "turnaround_time_days": 14
      },
      "verified": false
    },
    {
      "badges": [],
      "description": "Provides ancestry and health testing with a straightforward approach and emphasis on privacy.",
      "estimated": true,
      "link_url": "https://www.homedna.com/",
      "logo_dom": "home.com",
      "logo_url": "https://unavatar.io/home.com?fallback=false",
      "name": "Home DNA",
      "provider": "Home DNA",
      "score": 44.0,
      "source_url": "https://www.homedna.com/",
      "subscores": {
        "accuracy": 0.0,
        "ancestry_coverage": 50.0,
        "customer_support": 50.0,
        "data_privacy": 67.0,
        "ease_of_use": 100.0,
        "health_reporting": 50.0,
        "price_gbp": 17.0,
        "raw_data_access": 0.0,
        "subscription_required": 100.0,
        "turnaround_time_days": 40.0
      },
      "values": {
        "accuracy": 0.93,
        "ancestry_coverage": "Standard",
        "customer_support": "Fair",
        "data_privacy": "Good",
        "ease_of_use": "Easy",
        "health_reporting": "Basic",
        "price_gbp": 119.0,
        "raw_data_access": false,
        "subscription_required": false,
        "turnaround_time_days": 35
      }
    }
  ],
  "lang": "en",
  "license": "Citation with a link to the URL is allowed. Bulk extraction and redistribution of the catalog is prohibited. Volume access: contact us.",
  "markdown_url": "https://comparefairly.com/en/GB/best-dna-test-kits.md",
  "neutral": false,
  "notice": "Neutral ranking, never paid; sorted on measured criteria. Each value is sourced or marked as an estimate (see per-item fields).",
  "query": "best DNA test kit",
  "source": "CompareFairly",
  "title": "Best DNA Test Kits",
  "unranked": false,
  "url": "https://comparefairly.com/en/GB/best-dna-test-kits"
}