CompareFairlyBest Email Marketing Software 2026
Our pick : Mailchimp (100/100) · Cheapest : Mailchimp · Best value : Mailchimp
In short
This comparison evaluates 11 email marketing services based on 10 criteria, including pricing, deliverability rate, automation features, segmentation capabilities, analytics and reporting, and integrations. Mailchimp ranks first overall with a perfect score, largely due to its top marks in A/B testing capabilities and deliverability rate. Mailchimp is also identified as the most affordable option. The data for this comparison is sourced from 4 out of the 11 options, with the remaining values being estimates that are clearly indicated. The facts in this summary are computed from the table below; only the wording is generated.
Comparison table
| Criterion | Mailchimp | MailerLite | Sendinblue (now Brevo) | AWeber | Constant Contact | GetResponse |
|---|---|---|---|---|---|---|
| Pricing (GBP) | 10.0 | 10 | 19.0 | 19 | 20 | 22 |
| Deliverability Rate (%) | 98 | 95 | 96 | 97 | 97 | 97 |
| A/B Testing Capabilities | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Frequently asked questions
What is the best email marketing software in 2026?
Based on our comprehensive analysis of pricing, deliverability, automation, segmentation, analytics, and integrations, Mailchimp is currently the top-rated email marketing software.
How do Mailchimp and MailerLite compare for email marketing?
Mailchimp leads our ranking, followed closely by MailerLite, with both offering strong features across pricing, deliverability, automation, and more.
Is your email marketing software ranking biased?
No, our ranking is completely neutral; it's not influenced by any paid placements, and all data used for comparison is thoroughly sourced.
Which email marketing tool has the best automation features?
While Mailchimp scores highest overall, MailerLite also provides robust automation features, alongside other key criteria like pricing and deliverability.
Methodology and transparency
Ranking: options are sorted on measured, sourced criteria. No position is ever sold, and no advertiser pays to appear here.
Scope: this comparison is not exhaustive. It presents the options our sources document, not every offer on the market.
Earnings: some outbound links may be affiliate links that earn us a commission. This never affects the ranking, the scores or the data.
Data: every value is linked to its source and refreshed automatically; the collection date is shown.