{
  "canary": "ce88dda05d5977e0",
  "category": {
    "blocked": false,
    "commerce": true,
    "criteria": [
      {
        "group": "Cost",
        "key": "pricing",
        "label": "Pricing",
        "poids": 5,
        "primary": true,
        "sens": "plus_bas_mieux",
        "type": "prix",
        "unit": "GBP"
      },
      {
        "group": "Performance",
        "key": "deliverability",
        "label": "Deliverability Rate",
        "poids": 5,
        "sens": "plus_haut_mieux",
        "type": "pourcentage",
        "unit": "%"
      },
      {
        "group": "Features",
        "key": "features_automation",
        "label": "Automation Features",
        "options": [
          "Basic",
          "Standard",
          "Advanced",
          "Comprehensive"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Features",
        "key": "features_segmentation",
        "label": "Segmentation Capabilities",
        "options": [
          "Limited",
          "Good",
          "Excellent"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Features",
        "key": "features_analytics",
        "label": "Analytics and Reporting",
        "options": [
          "Basic",
          "Detailed",
          "In-depth"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Features",
        "key": "integrations",
        "label": "Integrations",
        "options": [
          "Few",
          "Moderate",
          "Extensive"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Features",
        "key": "a_b_testing",
        "label": "A/B Testing Capabilities",
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "boolean"
      },
      {
        "group": "Usability",
        "key": "ease_of_use",
        "label": "Ease of Use",
        "options": [
          "Difficult",
          "Moderate",
          "Easy",
          "Very Easy"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Support",
        "key": "support_quality",
        "label": "Customer Support Quality",
        "options": [
          "Poor",
          "Average",
          "Good",
          "Excellent"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Design",
        "key": "template_library",
        "label": "Template Library Variety",
        "options": [
          "Limited",
          "Good",
          "Extensive"
        ],
        "poids": 2,
        "sens": "plus_haut_mieux",
        "type": "rating"
      }
    ],
    "faq": [
      {
        "a": "Based on our comprehensive analysis of pricing, deliverability, automation, segmentation, analytics, and integrations, Mailchimp is currently the top-rated email marketing software.",
        "q": "What is the best email marketing software in 2026?"
      },
      {
        "a": "Mailchimp leads our ranking, followed closely by MailerLite, with both offering strong features across pricing, deliverability, automation, and more.",
        "q": "How do Mailchimp and MailerLite compare for email marketing?"
      },
      {
        "a": "No, our ranking is completely neutral; it's not influenced by any paid placements, and all data used for comparison is thoroughly sourced.",
        "q": "Is your email marketing software ranking biased?"
      },
      {
        "a": "While Mailchimp scores highest overall, MailerLite also provides robust automation features, alongside other key criteria like pricing and deliverability.",
        "q": "Which email marketing tool has the best automation features?"
      }
    ],
    "kind": "category",
    "model": "",
    "ms": 2953,
    "neutral": false,
    "path": [
      "business",
      "email-marketing"
    ],
    "price_key": "pricing",
    "profile_questions": [
      {
        "options": [
          "Small business",
          "Medium business",
          "Enterprise"
        ],
        "q": "Business size?"
      },
      {
        "options": [
          "Lead generation",
          "Customer retention",
          "E-commerce sales",
          "Content promotion"
        ],
        "q": "Primary use case?"
      }
    ],
    "subject": "service",
    "suggestions": [
      "Best CRM software",
      "Best social media marketing tools",
      "Best landing page builders",
      "Best SEO tools"
    ],
    "synthese": [
      "This comparison evaluates 11 email marketing services based on 10 criteria, including pricing, deliverability rate, automation features, segmentation capabilities, analytics and reporting, and integrations. Mailchimp ranks first overall with a perfect score, largely due to its top marks in A/B testing capabilities and deliverability rate. Mailchimp is also identified as the most affordable option. The data for this comparison is sourced from 4 out of the 11 options, with the remaining values being estimates that are clearly indicated.",
      "The facts in this summary are computed from the table below; only the wording is generated."
    ],
    "tier": "gold",
    "title": "Best Email Marketing Software",
    "unranked": false,
    "visual": "logo"
  },
  "country": "GB",
  "freshness": {
    "age_days": 10.7,
    "stale": false,
    "ttl_days": 14
  },
  "items": [
    {
      "badges": [
        "best_overall",
        "cheapest",
        "best_value"
      ],
      "best_for": "Marketing newcomers and small businesses, especially those needing e-commerce integration.",
      "cons": [
        "The lower tiers have fewer features than before",
        "Relatively expensive as plans scale"
      ],
      "description": "A longtime player in the email marketing space, Mailchimp has steadily improved its service to meet the demands of its large customer base.",
      "link_url": "https://mailchimp.co.uk/",
      "logo_dom": "mailchimp.com",
      "logo_url": "https://unavatar.io/mailchimp.com?fallback=false",
      "name": "Mailchimp",
      "pros": [
        "Full marketing hub",
        "Extremely easy to use",
        "Convenient email templates and helpful reports",
        "Improved AI recommendations and automation"
      ],
      "provider": "Mailchimp",
      "rating": 4.5,
      "score": 100.0,
      "source_url": "https://uk.pcmag.com/email-marketing/3708/the-best-email-marketing-software",
      "subscores": {
        "a_b_testing": 100.0,
        "deliverability": 100.0,
        "pricing": 100.0
      },
      "values": {
        "a_b_testing": true,
        "deliverability": 98,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": 10.0,
        "support_quality": null,
        "template_library": null
      },
      "verified": true
    },
    {
      "badges": [],
      "description": "A user-friendly and affordable option with a good range of features, including automation and landing pages.",
      "estimated": true,
      "link_url": "https://www.mailerlite.com/",
      "logo_dom": "mailerlite.com",
      "logo_url": "https://unavatar.io/mailerlite.com?fallback=false",
      "name": "MailerLite",
      "provider": "MailerLite",
      "score": 99.0,
      "source_url": "https://www.mailerlite.com/",
      "subscores": {
        "a_b_testing": 100.0,
        "deliverability": 97.0,
        "pricing": 100.0
      },
      "values": {
        "a_b_testing": true,
        "deliverability": 95,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": 10,
        "support_quality": null,
        "template_library": null
      }
    },
    {
      "badges": [],
      "best_for": "Businesses with large contact lists but moderate sending volumes, or those seeking multi-channel capabilities.",
      "cons": [
        "Limited landing pages",
        "Some features use credits and cost extra",
        "Occasionally lethargic load times"
      ],
      "description": "Brevo offers excellent value for UK businesses, with competitive pricing and a comprehensive feature set including SMS marketing.",
      "logo_dom": "brevo.com",
      "logo_url": "https://unavatar.io/brevo.com?fallback=false",
      "name": "Sendinblue (now Brevo)",
      "pros": [
        "Simple navigation and lots of assistance",
        "Great email builder and template customization",
        "Good range of automation and integrations",
        "Optional SMS and WhatsApp marketing support"
      ],
      "provider": "Brevo",
      "rating": 4.0,
      "score": 81.0,
      "source_url": "https://uk.pcmag.com/email-marketing/3708/the-best-email-marketing-software",
      "subscores": {
        "a_b_testing": 100.0,
        "deliverability": 98.0,
        "pricing": 53.0
      },
      "values": {
        "a_b_testing": true,
        "deliverability": 96,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": 19.0,
        "support_quality": null,
        "template_library": null
      },
      "verified": true
    },
    {
      "badges": [],
      "description": "Offers a simple interface, good deliverability, and strong customer support for small to medium businesses.",
      "estimated": true,
      "link_url": "https://www.aweber.com/",
      "logo_dom": "aweber.com",
      "logo_url": "https://unavatar.io/aweber.com?fallback=false",
      "name": "AWeber",
      "provider": "AWeber",
      "score": 81.0,
      "source_url": "https://www.aweber.com/",
      "subscores": {
        "a_b_testing": 100.0,
        "deliverability": 99.0,
        "pricing": 53.0
      },
      "values": {
        "a_b_testing": true,
        "deliverability": 97,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": 19,
        "support_quality": null,
        "template_library": null
      },
      "verified": false
    },
    {
      "badges": [],
      "best_for": "Organizing Events.",
      "cons": [],
      "description": "Constant Contact is a best pick for organizing events.",
      "link_url": "https://constant.co.uk/",
      "logo_dom": "constant.com",
      "logo_url": "https://unavatar.io/constant.com?fallback=false",
      "name": "Constant Contact",
      "pros": [],
      "provider": "Constant Contact",
      "score": 79.0,
      "source_url": "https://uk.pcmag.com/email-marketing/3708/the-best-email-marketing-software",
      "subscores": {
        "a_b_testing": 100.0,
        "deliverability": 99.0,
        "pricing": 47.0
      },
      "values": {
        "a_b_testing": true,
        "deliverability": 97,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": 20,
        "support_quality": null,
        "template_library": null
      },
      "verified": true
    },
    {
      "badges": [],
      "description": "Provides a wide range of features including email marketing, landing pages, and webinars.",
      "estimated": true,
      "link_url": "https://www.getresponse.com/",
      "logo_dom": "getresponse.com",
      "logo_url": "https://unavatar.io/getresponse.com?fallback=false",
      "name": "GetResponse",
      "provider": "GetResponse",
      "score": 75.0,
      "source_url": "https://www.getresponse.com/",
      "subscores": {
        "a_b_testing": 100.0,
        "deliverability": 99.0,
        "pricing": 37.0
      },
      "values": {
        "a_b_testing": true,
        "deliverability": 97,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": 22,
        "support_quality": null,
        "template_library": null
      }
    },
    {
      "badges": [],
      "best_for": "Growing businesses that need advanced automation and CRM integration.",
      "cons": [],
      "description": "ActiveCampaign combines email marketing with sophisticated CRM and marketing automation capabilities, making it ideal for businesses focused on customer experience.",
      "link_url": "https://activecampaign.com/",
      "logo_dom": "activecampaign.com",
      "logo_url": "https://unavatar.io/activecampaign.com?fallback=false",
      "name": "ActiveCampaign",
      "pros": [
        "Advanced automation workflows",
        "Predictive sending",
        "Machine learning-powered content recommendations",
        "Split automation testing"
      ],
      "provider": "ActiveCampaign",
      "score": 62.0,
      "source_url": "https://aether-agency.co.uk/insights/best-email-marketing-software-uk-2026",
      "subscores": {
        "a_b_testing": 100.0,
        "deliverability": 100.0,
        "pricing": 0.0
      },
      "values": {
        "a_b_testing": true,
        "deliverability": 98,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": 29.0,
        "support_quality": null,
        "template_library": null
      },
      "verified": true
    },
    {
      "badges": [],
      "description": "Designed for creators, focusing on simple automation and audience management.",
      "estimated": true,
      "link_url": "https://convertkit.co.uk/",
      "logo_dom": "convertkit.com",
      "logo_url": "https://unavatar.io/convertkit.com?fallback=false",
      "name": "ConvertKit",
      "provider": "ConvertKit",
      "score": 38.0,
      "source_url": "https://convertkit.com/",
      "subscores": {
        "a_b_testing": 0.0,
        "deliverability": 98.0,
        "pricing": 0.0
      },
      "values": {
        "a_b_testing": false,
        "deliverability": 96,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": 29,
        "support_quality": null,
        "template_library": null
      }
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://omnisend.co.uk/",
      "name": "Omnisend",
      "score": 23.0,
      "subscores": {
        "a_b_testing": 100.0
      },
      "values": {
        "a_b_testing": true,
        "deliverability": null,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": null,
        "support_quality": null,
        "template_library": null
      }
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://klaviyo.com/",
      "name": "Klaviyo",
      "score": 23.0,
      "subscores": {
        "a_b_testing": 100.0
      },
      "values": {
        "a_b_testing": true,
        "deliverability": null,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": null,
        "support_quality": null,
        "template_library": null
      }
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://emailoctopus.co.uk/",
      "name": "EmailOctopus",
      "score": 23.0,
      "subscores": {
        "a_b_testing": 100.0
      },
      "values": {
        "a_b_testing": true,
        "deliverability": null,
        "ease_of_use": null,
        "features_analytics": null,
        "features_automation": null,
        "features_segmentation": null,
        "integrations": null,
        "pricing": null,
        "support_quality": null,
        "template_library": null
      }
    }
  ],
  "lang": "en",
  "license": "Citation with a link to the URL is allowed. Bulk extraction and redistribution of the catalog is prohibited. Volume access: contact us.",
  "markdown_url": "https://comparefairly.com/en/GB/best-email-marketing-software.md",
  "neutral": false,
  "notice": "Neutral ranking, never paid; sorted on measured criteria. Each value is sourced or marked as an estimate (see per-item fields).",
  "query": "best email marketing software",
  "source": "CompareFairly",
  "title": "Best Email Marketing Software",
  "unranked": false,
  "url": "https://comparefairly.com/en/GB/best-email-marketing-software"
}