# Best Email Marketing Software _CompareFairly · en/GB · neutral comparison, cited sources, no paid placement_ **Category:** business › email marketing **Our pick**: Mailchimp (100/100) · **Cheapest**: Mailchimp · **Best value**: Mailchimp ## Comparison table | Criterion | Mailchimp | MailerLite | Sendinblue (now Brevo) | AWeber | Constant Contact | GetResponse | | --- | --- | --- | --- | --- | --- | --- | | Pricing (GBP) | 10 | 10 | 19 | 19 | 20 | 22 | | Deliverability Rate (%) | 98 | 95 | 96 | 97 | 97 | 97 | | A/B Testing Capabilities | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ## 1. Mailchimp A longtime player in the email marketing space, Mailchimp has steadily improved its service to meet the demands of its large customer base. **Best for:** Marketing newcomers and small businesses, especially those needing e-commerce integration. **Pros:** - Full marketing hub - Extremely easy to use - Convenient email templates and helpful reports - Improved AI recommendations and automation **Cons:** - The lower tiers have fewer features than before - Relatively expensive as plans scale _Source (verified): [https://uk.pcmag.com/email-marketing/3708/the-best-email-marketing-software](https://uk.pcmag.com/email-marketing/3708/the-best-email-marketing-software)_ ## 2. MailerLite A user-friendly and affordable option with a good range of features, including automation and landing pages. _Source (estimate): [https://www.mailerlite.com/](https://www.mailerlite.com/)_ ## 3. Sendinblue (now Brevo) Brevo offers excellent value for UK businesses, with competitive pricing and a comprehensive feature set including SMS marketing. **Best for:** Businesses with large contact lists but moderate sending volumes, or those seeking multi-channel capabilities. **Pros:** - Simple navigation and lots of assistance - Great email builder and template customization - Good range of automation and integrations - Optional SMS and WhatsApp marketing support **Cons:** - Limited landing pages - Some features use credits and cost extra - Occasionally lethargic load times _Source (verified): [https://uk.pcmag.com/email-marketing/3708/the-best-email-marketing-software](https://uk.pcmag.com/email-marketing/3708/the-best-email-marketing-software)_ ## 4. AWeber Offers a simple interface, good deliverability, and strong customer support for small to medium businesses. _Source (estimate): [https://www.aweber.com/](https://www.aweber.com/)_ ## 5. Constant Contact Constant Contact is a best pick for organizing events. **Best for:** Organizing Events. _Source (verified): [https://uk.pcmag.com/email-marketing/3708/the-best-email-marketing-software](https://uk.pcmag.com/email-marketing/3708/the-best-email-marketing-software)_ ## 6. GetResponse Provides a wide range of features including email marketing, landing pages, and webinars. _Source (estimate): [https://www.getresponse.com/](https://www.getresponse.com/)_ ## 7. ActiveCampaign ActiveCampaign combines email marketing with sophisticated CRM and marketing automation capabilities, making it ideal for businesses focused on customer experience. **Best for:** Growing businesses that need advanced automation and CRM integration. **Pros:** - Advanced automation workflows - Predictive sending - Machine learning-powered content recommendations - Split automation testing _Source (verified): [https://aether-agency.co.uk/insights/best-email-marketing-software-uk-2026](https://aether-agency.co.uk/insights/best-email-marketing-software-uk-2026)_ ## 8. ConvertKit Designed for creators, focusing on simple automation and audience management. _Source (estimate): [https://convertkit.com/](https://convertkit.com/)_ ## 9. Omnisend ## 10. Klaviyo ## 11. EmailOctopus ## In short This comparison evaluates 11 email marketing services based on 10 criteria, including pricing, deliverability rate, automation features, segmentation capabilities, analytics and reporting, and integrations. Mailchimp ranks first overall with a perfect score, largely due to its top marks in A/B testing capabilities and deliverability rate. Mailchimp is also identified as the most affordable option. The data for this comparison is sourced from 4 out of the 11 options, with the remaining values being estimates that are clearly indicated. The facts in this summary are computed from the table below; only the wording is generated. ## Frequently asked questions **What is the best email marketing software in 2026?** Based on our comprehensive analysis of pricing, deliverability, automation, segmentation, analytics, and integrations, Mailchimp is currently the top-rated email marketing software. **How do Mailchimp and MailerLite compare for email marketing?** Mailchimp leads our ranking, followed closely by MailerLite, with both offering strong features across pricing, deliverability, automation, and more. **Is your email marketing software ranking biased?** No, our ranking is completely neutral; it's not influenced by any paid placements, and all data used for comparison is thoroughly sourced. **Which email marketing tool has the best automation features?** While Mailchimp scores highest overall, MailerLite also provides robust automation features, alongside other key criteria like pricing and deliverability. --- _Generated by CompareFairly - neutral universal comparator. Ranking not for sale, data sourced._ --- _CompareFairly · https://comparefairly.com/en/GB/best-email-marketing-software — citation with a link is allowed; bulk extraction/redistribution is prohibited._