{
  "canary": "e047d60a2a80a076",
  "category": {
    "blocked": false,
    "commerce": true,
    "criteria": [
      {
        "group": "Cost",
        "key": "pricing",
        "label": "Pricing",
        "poids": 5,
        "primary": true,
        "sens": "plus_bas_mieux",
        "type": "prix",
        "unit": "GBP"
      },
      {
        "group": "E-commerce",
        "key": "ecommerce_capabilities",
        "label": "E-commerce Capabilities",
        "options": [
          "None",
          "Basic",
          "Advanced"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Functionality",
        "key": "features",
        "label": "Features",
        "options": [
          "Basic",
          "Standard",
          "Advanced",
          "Comprehensive"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Usability",
        "key": "ease_of_use",
        "label": "Ease of Use",
        "options": [
          "Difficult",
          "Moderate",
          "Easy",
          "Very Easy"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Design",
        "key": "templates",
        "label": "Template Selection",
        "options": [
          "Limited",
          "Good",
          "Extensive"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Design",
        "key": "customization_options",
        "label": "Customization Options",
        "options": [
          "Limited",
          "Moderate",
          "Extensive"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Design",
        "key": "mobile_responsiveness",
        "label": "Mobile Responsiveness",
        "poids": 3,
        "sens": "neutre",
        "type": "boolean"
      },
      {
        "group": "Marketing",
        "key": "seo_tools",
        "label": "SEO Tools",
        "options": [
          "None",
          "Basic",
          "Advanced"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Reliability",
        "key": "uptime_guarantee",
        "label": "Uptime Guarantee",
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "pourcentage",
        "unit": "%"
      },
      {
        "group": "Support",
        "key": "customer_support",
        "label": "Customer Support",
        "options": [
          "Poor",
          "Fair",
          "Good",
          "Excellent"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Resources",
        "key": "storage_space",
        "label": "Storage Space",
        "poids": 2,
        "sens": "plus_haut_mieux",
        "type": "prix",
        "unit": "GB"
      },
      {
        "group": "Resources",
        "key": "bandwidth",
        "label": "Bandwidth",
        "poids": 2,
        "sens": "plus_haut_mieux",
        "type": "prix",
        "unit": "GB"
      }
    ],
    "faq": [
      {
        "a": "In 2026, Wix stands out as a top website builder with a score of 89/100, followed closely by WordPress.com, based on our comprehensive comparison.",
        "q": "What are the best website builders in 2026?"
      },
      {
        "a": "Wix excels in overall user experience and features, while WordPress.com offers robust blogging capabilities and extensive customization, making them strong contenders for different needs.",
        "q": "How do Wix and WordPress.com compare for building a website?"
      },
      {
        "a": "Our rankings are based on key criteria including pricing, e-commerce capabilities, features, ease of use, template selection, and customization options, ensuring a thorough evaluation.",
        "q": "What factors are considered when ranking website builders?"
      },
      {
        "a": "No, our rankings are completely neutral and unbiased; each website builder's score is determined by objective data and our established comparison criteria, not by any form of payment.",
        "q": "Is your website builder ranking influenced by paid placements?"
      }
    ],
    "kind": "category",
    "model": "",
    "ms": 3314,
    "neutral": false,
    "path": [
      "electronics",
      "software",
      "web-development",
      "website-builders"
    ],
    "price_key": "pricing",
    "profile_questions": [
      {
        "options": [
          "Beginner",
          "Intermediate",
          "Advanced"
        ],
        "q": "What is your technical skill level?"
      },
      {
        "options": [
          "Personal Blog",
          "Small Business",
          "E-commerce Store",
          "Portfolio"
        ],
        "q": "What is your primary goal?"
      }
    ],
    "subject": "service",
    "suggestions": [
      "Best E-commerce Platforms",
      "Best Hosting Providers",
      "Best Domain Name Registrars",
      "Best SEO Tools"
    ],
    "synthese": [
      "This comparison of 13 website builders across 12 criteria, including pricing, e-commerce capabilities, features, ease of use, template selection, and customization options, places Wix first with a score of 89/100, largely due to its perfect scores in customer support and customization options, while WordPress.com follows closely at 81/100, excelling in pricing, and Zyro emerges as the most affordable option.",
      "The facts in this summary are computed from the table below; only the wording is generated."
    ],
    "tier": "gold",
    "title": "Best Website Builders",
    "unranked": false,
    "visual": "logo"
  },
  "country": "GB",
  "freshness": {
    "age_days": 9.5,
    "stale": true,
    "ttl_days": 1
  },
  "items": [
    {
      "badges": [
        "best_overall"
      ],
      "best_for": "creative freedom, offering unmatched templates and drag-and-drop flexibility.",
      "cons": [
        "Sheer number of features can feel overwhelming for a 10-minute build"
      ],
      "description": "Best overall website builder, offering design flexibility and creative control with an intuitive drag-and-drop editor.",
      "estimated": true,
      "logo_dom": "wixcom.com",
      "logo_url": "https://unavatar.io/wixcom.com?fallback=false",
      "name": "Wix",
      "pros": [
        "Best overall website builder",
        "Best for design flexibility and creative control",
        "Intuitive editing interface",
        "Generous free services"
      ],
      "provider": "Wix.com",
      "score": 89.0,
      "source_url": "https://www.tooltester.com/en/best-website-builder/",
      "subscores": {
        "customer_support": 100.0,
        "customization_options": 100.0,
        "ease_of_use": 100.0,
        "ecommerce_capabilities": 100.0,
        "features": 100.0,
        "pricing": 65.0,
        "seo_tools": 100.0,
        "storage_space": 10.0,
        "templates": 100.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Excellent",
        "customization_options": "Extensive",
        "ease_of_use": "Very Easy",
        "ecommerce_capabilities": "Advanced",
        "features": "Comprehensive",
        "mobile_responsiveness": true,
        "pricing": 12,
        "seo_tools": "Advanced",
        "storage_space": 50,
        "templates": "Extensive",
        "uptime_guarantee": 99.9
      },
      "verified": false
    },
    {
      "badges": [
        "best_value"
      ],
      "best_for": "dedicated bloggers, those needing CMS databases, and users who require extensive customization and integration capabilities.",
      "cons": [
        "Complex"
      ],
      "description": "Best for dedicated bloggers & CMS databases, offering the most customization & integration power.",
      "link_url": "https://automattic.com/",
      "logo_dom": "automattic.com",
      "logo_url": "https://unavatar.io/automattic.com?fallback=false",
      "name": "WordPress.com",
      "pros": [
        "Best for dedicated bloggers & CMS databases",
        "Best for the most customization & integration power",
        "Very powerful"
      ],
      "provider": "Automattic",
      "score": 81.0,
      "source_url": "https://launchthedamnthing.com/blog/best-website-builders",
      "subscores": {
        "customer_support": 67.0,
        "customization_options": 100.0,
        "ease_of_use": 33.0,
        "ecommerce_capabilities": 100.0,
        "features": 100.0,
        "pricing": 96.0,
        "seo_tools": 100.0,
        "storage_space": 1.0,
        "templates": 100.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Good",
        "customization_options": "Extensive",
        "ease_of_use": "Moderate",
        "ecommerce_capabilities": "Advanced",
        "features": "Comprehensive",
        "mobile_responsiveness": true,
        "pricing": 4,
        "seo_tools": "Advanced",
        "storage_space": 3,
        "templates": "Extensive",
        "uptime_guarantee": 99.9
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "design-focused brands and creatives who want a polished, professional look with minimal effort.",
      "cons": [
        "Grid-based editor limits flexibility compared to Wix"
      ],
      "description": "Best for creatives and bloggers, offering sleek, high-end templates with structured layouts for a polished, professional look.",
      "link_url": "https://squarespace.com/",
      "logo_dom": "squarespace.com",
      "logo_url": "https://unavatar.io/squarespace.com?fallback=false",
      "name": "Squarespace",
      "pros": [
        "Best overall",
        "Best for product-based businesses",
        "Best for service-based businesses",
        "Best for beginners"
      ],
      "provider": "Squarespace Inc.",
      "score": 78.0,
      "source_url": "https://www.tooltester.com/en/best-website-builder/",
      "subscores": {
        "customer_support": 100.0,
        "customization_options": 100.0,
        "ease_of_use": 67.0,
        "ecommerce_capabilities": 100.0,
        "features": 67.0,
        "pricing": 50.0,
        "seo_tools": 100.0,
        "storage_space": 10.0,
        "templates": 100.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Excellent",
        "customization_options": "Extensive",
        "ease_of_use": "Easy",
        "ecommerce_capabilities": "Advanced",
        "features": "Advanced",
        "mobile_responsiveness": true,
        "pricing": 16,
        "seo_tools": "Advanced",
        "storage_space": 50,
        "templates": "Extensive",
        "uptime_guarantee": 99.9
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "designers and developers seeking granular no-code design control.",
      "cons": [],
      "description": "Best for developers & designers, offering granular no-code design control.",
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      "logo_dom": "webflow.com",
      "logo_url": "https://unavatar.io/webflow.com?fallback=false",
      "name": "Webflow",
      "pros": [
        "Best for developers & designers",
        "Best for granular no-code design control"
      ],
      "provider": "Webflow Inc.",
      "score": 72.0,
      "source_url": "https://launchthedamnthing.com/blog/best-website-builders",
      "subscores": {
        "customer_support": 67.0,
        "customization_options": 100.0,
        "ease_of_use": 0.0,
        "ecommerce_capabilities": 100.0,
        "features": 100.0,
        "pricing": 65.0,
        "seo_tools": 100.0,
        "storage_space": 2.0,
        "templates": 100.0
      },
      "values": {
        "bandwidth": 10,
        "customer_support": "Good",
        "customization_options": "Extensive",
        "ease_of_use": "Difficult",
        "ecommerce_capabilities": "Advanced",
        "features": "Comprehensive",
        "mobile_responsiveness": true,
        "pricing": 12,
        "seo_tools": "Advanced",
        "storage_space": 10,
        "templates": "Extensive",
        "uptime_guarantee": 99.9
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "product-based businesses looking for a dedicated e-commerce platform.",
      "cons": [],
      "description": "Best for product-based businesses.",
      "link_url": "https://shopify.co.uk/",
      "logo_dom": "shopify.com",
      "logo_url": "https://unavatar.io/shopify.com?fallback=false",
      "name": "Shopify",
      "pros": [
        "Best for product-based businesses"
      ],
      "provider": "Shopify Inc.",
      "score": 64.0,
      "source_url": "https://launchthedamnthing.com/blog/best-website-builders",
      "subscores": {
        "customer_support": 100.0,
        "customization_options": 100.0,
        "ease_of_use": 33.0,
        "ecommerce_capabilities": 100.0,
        "features": 100.0,
        "pricing": 0.0,
        "seo_tools": 100.0,
        "templates": 50.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Excellent",
        "customization_options": "Extensive",
        "ease_of_use": "Moderate",
        "ecommerce_capabilities": "Advanced",
        "features": "Comprehensive",
        "mobile_responsiveness": true,
        "pricing": 29,
        "seo_tools": "Advanced",
        "storage_space": null,
        "templates": "Good",
        "uptime_guarantee": 99.9
      },
      "verified": true
    },
    {
      "badges": [
        "cheapest"
      ],
      "best_for": "AI-assisted website creation, making site launching fast and beginner-friendly.",
      "cons": [
        "Fewer third-party app integrations and advanced customization options than more established builders"
      ],
      "description": "The budget choice, offering AI-assisted website creation with built-in AI tools.",
      "logo_dom": "hostinger.com",
      "logo_url": "https://unavatar.io/hostinger.com?fallback=false",
      "name": "Zyro",
      "pros": [
        "The budget choice",
        "Fast AI setup",
        "Built-in AI tools make launching a site fast and beginner-friendly"
      ],
      "provider": "Hostinger International",
      "score": 59.0,
      "source_url": "https://www.tooltester.com/en/best-website-builder/",
      "subscores": {
        "customer_support": 33.0,
        "customization_options": 50.0,
        "ease_of_use": 67.0,
        "ecommerce_capabilities": 50.0,
        "features": 33.0,
        "pricing": 100.0,
        "seo_tools": 100.0,
        "storage_space": 10.0,
        "templates": 50.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Fair",
        "customization_options": "Moderate",
        "ease_of_use": "Easy",
        "ecommerce_capabilities": "Basic",
        "features": "Standard",
        "mobile_responsiveness": true,
        "pricing": 2.99,
        "seo_tools": "Advanced",
        "storage_space": 50,
        "templates": "Good",
        "uptime_guarantee": 99.9
      },
      "verified": true
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://framer.com/",
      "name": "Framer",
      "score": 59.0,
      "subscores": {
        "customer_support": 67.0,
        "customization_options": 100.0,
        "ease_of_use": 33.0,
        "ecommerce_capabilities": 50.0,
        "features": 100.0,
        "seo_tools": 100.0,
        "templates": 100.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Good",
        "customization_options": "Extensive",
        "ease_of_use": "Moderate",
        "ecommerce_capabilities": "Basic",
        "features": "Comprehensive",
        "mobile_responsiveness": true,
        "pricing": null,
        "seo_tools": "Advanced",
        "storage_space": null,
        "templates": "Extensive",
        "uptime_guarantee": null
      }
    },
    {
      "badges": [],
      "description": "Offers a simple drag-and-drop interface and is well-suited for small businesses and personal websites.",
      "estimated": true,
      "link_url": "https://www.weebly.com/",
      "logo_dom": "square.com",
      "logo_url": "https://unavatar.io/square.com?fallback=false",
      "name": "Weebly",
      "provider": "Square Inc.",
      "score": 58.0,
      "source_url": "https://www.weebly.com/",
      "subscores": {
        "customer_support": 33.0,
        "customization_options": 50.0,
        "ease_of_use": 67.0,
        "ecommerce_capabilities": 50.0,
        "features": 33.0,
        "pricing": 88.0,
        "seo_tools": 50.0,
        "storage_space": 100.0,
        "templates": 50.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Fair",
        "customization_options": "Moderate",
        "ease_of_use": "Easy",
        "ecommerce_capabilities": "Basic",
        "features": "Standard",
        "mobile_responsiveness": true,
        "pricing": 6,
        "seo_tools": "Basic",
        "storage_space": 500,
        "templates": "Good",
        "uptime_guarantee": 99.9
      }
    },
    {
      "badges": [],
      "best_for": "users prioritizing marketing and SEO tools.",
      "cons": [
        "Not recommended"
      ],
      "description": "Offers great marketing tools.",
      "logo_dom": "godaddy.com",
      "logo_url": "https://unavatar.io/godaddy.com?fallback=false",
      "name": "GoDaddy Website Builder",
      "pros": [
        "Great marketing tools"
      ],
      "provider": "GoDaddy Inc.",
      "score": 57.0,
      "source_url": "https://www.tooltester.com/en/best-website-builder/",
      "subscores": {
        "customer_support": 67.0,
        "customization_options": 50.0,
        "ease_of_use": 67.0,
        "ecommerce_capabilities": 50.0,
        "features": 33.0,
        "pricing": 73.0,
        "seo_tools": 100.0,
        "storage_space": 2.0,
        "templates": 50.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Good",
        "customization_options": "Moderate",
        "ease_of_use": "Easy",
        "ecommerce_capabilities": "Basic",
        "features": "Standard",
        "mobile_responsiveness": true,
        "pricing": 9.99,
        "seo_tools": "Advanced",
        "storage_space": 10,
        "templates": "Good",
        "uptime_guarantee": 99.9
      },
      "verified": true
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://showit.co.uk/",
      "name": "Showit",
      "score": 53.0,
      "subscores": {
        "customer_support": 67.0,
        "customization_options": 100.0,
        "ease_of_use": 33.0,
        "ecommerce_capabilities": 0.0,
        "features": 100.0,
        "seo_tools": 100.0,
        "templates": 100.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Good",
        "customization_options": "Extensive",
        "ease_of_use": "Moderate",
        "ecommerce_capabilities": "None",
        "features": "Comprehensive",
        "mobile_responsiveness": true,
        "pricing": null,
        "seo_tools": "Advanced",
        "storage_space": null,
        "templates": "Extensive",
        "uptime_guarantee": null
      }
    },
    {
      "badges": [],
      "best_for": "users who need to build a website as quickly as possible.",
      "cons": [],
      "description": "The fastest way to build a website.",
      "link_url": "https://jimdo.com/",
      "logo_dom": "jimdo.com",
      "logo_url": "https://unavatar.io/jimdo.com?fallback=false",
      "name": "Jimdo",
      "pros": [
        "Fastest way to build a website"
      ],
      "provider": "Jimdo GmbH",
      "score": 50.0,
      "source_url": "https://www.tooltester.com/en/best-website-builder/",
      "subscores": {
        "customer_support": 33.0,
        "customization_options": 0.0,
        "ease_of_use": 100.0,
        "ecommerce_capabilities": 50.0,
        "features": 33.0,
        "pricing": 77.0,
        "seo_tools": 50.0,
        "storage_space": 10.0,
        "templates": 50.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Fair",
        "customization_options": "Limited",
        "ease_of_use": "Very Easy",
        "ecommerce_capabilities": "Basic",
        "features": "Standard",
        "mobile_responsiveness": true,
        "pricing": 9,
        "seo_tools": "Basic",
        "storage_space": 50,
        "templates": "Good",
        "uptime_guarantee": 99.9
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "creating multiple simple websites or excellent one-page sites, especially on a budget.",
      "cons": [],
      "description": "Allows building multiple websites cheaply, and offers excellent one-page websites.",
      "link_url": "https://strikingly.co.uk/",
      "logo_dom": "strikingly.com",
      "logo_url": "https://unavatar.io/strikingly.com?fallback=false",
      "name": "Strikingly",
      "pros": [
        "Build multiple websites cheaply",
        "Excellent one-page websites",
        "Generous free services"
      ],
      "provider": "Strikingly Inc.",
      "score": 36.0,
      "source_url": "https://www.tooltester.com/en/best-website-builder/",
      "subscores": {
        "customer_support": 33.0,
        "customization_options": 0.0,
        "ease_of_use": 67.0,
        "ecommerce_capabilities": 50.0,
        "features": 0.0,
        "pricing": 81.0,
        "seo_tools": 50.0,
        "storage_space": 1.0,
        "templates": 0.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Fair",
        "customization_options": "Limited",
        "ease_of_use": "Easy",
        "ecommerce_capabilities": "Basic",
        "features": "Basic",
        "mobile_responsiveness": true,
        "pricing": 8,
        "seo_tools": "Basic",
        "storage_space": 5,
        "templates": "Limited",
        "uptime_guarantee": 99.9
      },
      "verified": true
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://notion.co.uk/",
      "name": "Notion",
      "score": 26.0,
      "subscores": {
        "customer_support": 33.0,
        "customization_options": 50.0,
        "ease_of_use": 67.0,
        "ecommerce_capabilities": 0.0,
        "features": 33.0,
        "seo_tools": 0.0,
        "templates": 50.0
      },
      "values": {
        "bandwidth": null,
        "customer_support": "Fair",
        "customization_options": "Moderate",
        "ease_of_use": "Easy",
        "ecommerce_capabilities": "None",
        "features": "Standard",
        "mobile_responsiveness": true,
        "pricing": null,
        "seo_tools": "None",
        "storage_space": null,
        "templates": "Good",
        "uptime_guarantee": null
      }
    }
  ],
  "lang": "en",
  "license": "Citation with a link to the URL is allowed. Bulk extraction and redistribution of the catalog is prohibited. Volume access: contact us.",
  "markdown_url": "https://comparefairly.com/en/GB/best-website-builders.md",
  "neutral": false,
  "notice": "Neutral ranking, never paid; sorted on measured criteria. Each value is sourced or marked as an estimate (see per-item fields).",
  "query": "best website builder",
  "source": "CompareFairly",
  "title": "Best Website Builders",
  "unranked": false,
  "url": "https://comparefairly.com/en/GB/best-website-builders"
}