CompareFairlyBest CRM Software 2026
Our pick : HubSpot CRM (79/100) · Cheapest : HubSpot CRM · Best value : Pipedrive
Comparison table
| Criterion | HubSpot CRM | Creatio CRM | SugarCRM Sugar Sell | Apptivo CRM | Pipedrive | Monday CRM |
|---|---|---|---|---|---|---|
| Sales Features | Advanced | Comprehensive | Comprehensive | Advanced | Comprehensive | Advanced |
| Marketing Features | Advanced | Advanced | Advanced | Standard | Standard | Standard |
| Customer Service Features | Advanced | Advanced | Advanced | Advanced | Standard | Standard |
| Reporting & Analytics | Advanced | Advanced | Advanced | Advanced | Advanced | Advanced |
| Price / User / Month (USD) | 0 | — | — | — | 15 | — |
| Customer Support Quality | Good | Good | Good | Excellent | Good | Good |
| Integration Capabilities | Extensive | Extensive | Extensive | Extensive | Extensive | Extensive |
| Customization Options | Moderate | High | High | High | Moderate | High |
| Ease of Use | High | Moderate | Moderate | Moderate | High | High |
| Mobile access | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
In short
This comparison evaluates 12 CRMs based on 9 criteria, including sales, marketing, and customer service features, reporting and analytics, price per user per month, and customer support quality. HubSpot CRM ranks highest with a score of 79/100, largely due to its perfect scores in ease of use and integration capabilities. Creatio CRM is the second-highest rated at 72/100, excelling in customization options. HubSpot CRM is also identified as the most affordable option. The facts in this summary are computed from the table below; only the wording is generated.
Frequently asked questions
What is the best CRM software in 2026?
Based on our latest comparison, HubSpot CRM is the top-rated CRM software with a score of 79/100, followed closely by Creatio CRM.
How do you rank CRM software?
Our rankings are based on a comprehensive analysis of Sales Features, Marketing Features, Customer Service Features, Reporting & Analytics, Price, and Customer Support Quality. We maintain strict neutrality; our rankings are not influenced by any paid placements, and all data is sourced.
What are the key features to consider when choosing a CRM?
Key features to consider include robust sales and marketing functionalities, effective customer service tools, strong reporting and analytics capabilities, transparent pricing per user per month, and high-quality customer support.
Is HubSpot CRM a good choice for businesses?
Yes, HubSpot CRM is currently the highest-rated option in our comparison, excelling across multiple criteria including sales, marketing, and customer service features.
Methodology and transparency
Ranking: options are sorted on measured, sourced criteria. No position is ever sold, and no advertiser pays to appear here.
Scope: this comparison is not exhaustive. It presents the options our sources document, not every offer on the market.
Earnings: some outbound links may be affiliate links that earn us a commission. This never affects the ranking, the scores or the data.
Data: every value is linked to its source and refreshed automatically; the collection date is shown.