CompareFairlyBest CRM Software 2026
Our pick : Salesforce Sales Cloud (88/100) · Cheapest : HubSpot CRM · Best value : Apptivo
In short
This comparison covers 10 crm across 10 criteria: Pricing, Integrations, Sales Features, Marketing Features, Customer Service Features, Scalability. Salesforce Sales Cloud comes first with 88/100, driven by Customer Support (100/100) and Marketing Features (100/100). The cheapest option is HubSpot CRM. Sourced data: 4/10 options; the remaining values are estimates, flagged as such.
Comparison table
| Criterion | Salesforce Sales Cloud | SugarCRM | Microsoft Dynamics 365 Sales | Freshsales | HubSpot CRM | Zendesk Sell |
|---|---|---|---|---|---|---|
| Pricing (USD) | 25 | — | 65 | 15 | 0 | 19 |
| Integrations | Extensive | Extensive | Extensive | Good | Good | Good |
| Sales Features | Advanced | Advanced | Advanced | Standard | Standard | Standard |
| Marketing Features | Advanced | Advanced | Advanced | Standard | Advanced | Basic |
| Customer Service Features | Advanced | Advanced | Advanced | Standard | Standard | Advanced |
| Scalability | High | High | High | Moderate | Moderate | Moderate |
| Ease of Use | Moderate | Difficult | Moderate | Easy | Easy | Easy |
| Reporting & Analytics | Advanced | Advanced | Advanced | Standard | Standard | Standard |
| Customer Support | Excellent | Average | Average | Excellent | Average | Excellent |
| Mobile Access | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Frequently asked questions
What is the best CRM software in 2026?
Based on our comprehensive analysis of pricing, integrations, sales, marketing, customer service features, and scalability, Salesforce Sales Cloud currently ranks as the best CRM software with a score of 88/100.
How do you rank CRM software like Salesforce and SugarCRM?
Our rankings are determined by a rigorous, data-driven methodology across key criteria. We are committed to neutrality; our rankings are not influenced by any commercial agreements, and all data is sourced transparently.
Which CRM has the best sales features?
Salesforce Sales Cloud is highlighted for its robust sales features, closely followed by SugarCRM, according to our comparison of sales functionalities.
Is Salesforce Sales Cloud good for small businesses?
Salesforce Sales Cloud offers strong scalability, making it a viable option for businesses of all sizes, including small businesses looking to grow.
Methodology and transparency
Ranking: options are sorted on measured, sourced criteria. No position is ever sold, and no advertiser pays to appear here.
Scope: this comparison is not exhaustive. It presents the options our sources document, not every offer on the market.
Earnings: some outbound links may be affiliate links that earn us a commission. This never affects the ranking, the scores or the data.
Data: every value is linked to its source and refreshed automatically; the collection date is shown.