{
  "canary": "ac928e2470e2ce7d",
  "category": {
    "blocked": false,
    "commerce": true,
    "criteria": [
      {
        "group": "Cost",
        "key": "pricing",
        "label": "Pricing",
        "poids": 5,
        "primary": true,
        "sens": "plus_bas_mieux",
        "type": "prix",
        "unit": "USD"
      },
      {
        "group": "Performance",
        "key": "deliverability",
        "label": "Deliverability Rate",
        "poids": 5,
        "sens": "plus_haut_mieux",
        "type": "pourcentage",
        "unit": "%"
      },
      {
        "group": "Performance",
        "key": "analytics_reporting",
        "label": "Analytics and Reporting",
        "options": [
          "Basic",
          "Detailed",
          "Advanced"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Features",
        "key": "features_automation",
        "label": "Automation Features",
        "options": [
          "Basic",
          "Standard",
          "Advanced",
          "Comprehensive"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Features",
        "key": "features_segmentation",
        "label": "Segmentation Capabilities",
        "options": [
          "Limited",
          "Good",
          "Excellent"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Features",
        "key": "features_templates",
        "label": "Template Library",
        "options": [
          "Small",
          "Medium",
          "Large"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Usability",
        "key": "ease_of_use",
        "label": "Ease of Use",
        "options": [
          "Difficult",
          "Moderate",
          "Easy",
          "Very Easy"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Connectivity",
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        "label": "Integrations",
        "options": [
          "Few",
          "Many",
          "Extensive"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Service",
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        "label": "Customer Support",
        "options": [
          "Limited",
          "Standard",
          "Excellent"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "rating"
      },
      {
        "group": "Service",
        "key": "scalability",
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        "options": [
          "Limited",
          "Good",
          "Excellent"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "rating"
      }
    ],
    "faq": [
      {
        "a": "In 2026, Moosend is rated as the top email marketing software with a score of 99/100, followed closely by MailerLite, based on our comprehensive comparison.",
        "q": "What is the best email marketing software in 2026?"
      },
      {
        "a": "Our rankings are based on objective data across key criteria like pricing, deliverability, analytics, automation, segmentation, and template libraries. We maintain strict neutrality; our comparisons are not influenced by any paid placements.",
        "q": "How do you rank email marketing platforms?"
      },
      {
        "a": "Key features to consider include pricing, deliverability rate, analytics and reporting capabilities, automation features, segmentation options, and the variety of the template library.",
        "q": "What are the main features to consider when choosing email marketing software?"
      },
      {
        "a": "Moosend currently leads our comparison of email marketing software with a score of 99/100, indicating it offers a very strong overall performance across all evaluated criteria.",
        "q": "Is Moosend the best option for email marketing right now?"
      }
    ],
    "kind": "category",
    "model": "",
    "ms": 3019,
    "neutral": false,
    "path": [
      "business",
      "email-marketing"
    ],
    "price_key": "pricing",
    "profile_questions": [
      {
        "options": [
          "Small business",
          "Medium business",
          "Enterprise"
        ],
        "q": "Business size?"
      },
      {
        "options": [
          "Lead generation",
          "Sales growth",
          "Customer retention",
          "Brand awareness"
        ],
        "q": "Primary goal?"
      }
    ],
    "subject": "service",
    "suggestions": [
      "best CRM software",
      "best landing page builders",
      "best social media marketing tools",
      "email marketing automation platforms"
    ],
    "synthese": [
      "This comparison evaluates 13 email marketing services based on 10 criteria, including pricing, deliverability rate, analytics and reporting, automation features, segmentation capabilities, and template library. Moosend ranks highest with 99/100, largely due to its perfect score in pricing and a high deliverability rate of 98/100, making it the most affordable option. MailerLite is a close second at 97/100, excelling in deliverability rate. The data used for this comparison is sourced from 10 out of the 13 options, with the remaining values being estimates clearly marked as such.",
      "The facts in this summary are computed from the table below; only the wording is generated."
    ],
    "tier": "gold",
    "title": "Best Email Marketing Software",
    "unranked": false,
    "visual": "logo"
  },
  "country": "US",
  "freshness": {
    "age_days": 10.7,
    "stale": true,
    "ttl_days": 1
  },
  "items": [
    {
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      ],
      "best_for": "Businesses looking for affordable, predictably scaling pricing.",
      "cons": [],
      "description": "Moosend tends to scale most predictably.",
      "link_url": "https://moosend.com/",
      "logo_dom": "moosend.com",
      "logo_url": "https://unavatar.io/moosend.com?fallback=false",
      "name": "Moosend",
      "pros": [
        "Contact-based pricing is affordable and scales predictably",
        "Offers more features for less money than Mailchimp"
      ],
      "provider": "Moosend",
      "score": 99.0,
      "source_url": "https://www.mailercloud.com/blog/best-email-marketing-software-in-2026",
      "subscores": {
        "deliverability": 98.0,
        "pricing": 100.0
      },
      "values": {
        "analytics_reporting": null,
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        "pricing": 8,
        "scalability": null,
        "support": null
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "Small businesses and SMBs on a budget, or those looking for simplicity with a polished UI.",
      "cons": [],
      "description": "MailerLite offers advanced features at accessible prices.",
      "link_url": "https://mailerlite.com/",
      "logo_dom": "mailerlite.com",
      "logo_url": "https://unavatar.io/mailerlite.com?fallback=false",
      "name": "MailerLite",
      "pros": [
        "Advanced features at accessible prices",
        "Extensive self-service resources",
        "Polished UI and free landing pages on free plan"
      ],
      "provider": "MailerLite",
      "score": 97.0,
      "source_url": "https://www.emailtooltester.com/en/blog/free-email-marketing-services/",
      "subscores": {
        "deliverability": 99.0,
        "pricing": 95.0
      },
      "values": {
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        "pricing": 10,
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      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "Creators wanting email and webinars plus landing pages.",
      "cons": [
        "Deeper optimization depends on higher-tier plans"
      ],
      "description": "GetResponse combines email design with creator funnel tools, using AI-generated drafts, a visual builder, and standard QA tools like previews, test sends, and spam scoring.",
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      "logo_dom": "getresponse.com",
      "logo_url": "https://unavatar.io/getresponse.com?fallback=false",
      "name": "GetResponse",
      "pros": [
        "Solid delivery for campaigns and automated funnel sequences",
        "Creator funnel tools and AI-generated drafts",
        "Visual dashboards and segmentation-based reporting"
      ],
      "provider": "GetResponse",
      "rating": 4.0,
      "score": 90.0,
      "source_url": "https://www.emailtooltester.com/en/blog/free-email-marketing-services/",
      "subscores": {
        "deliverability": 98.0,
        "pricing": 81.0
      },
      "values": {
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        "pricing": 15,
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      },
      "verified": true
    },
    {
      "badges": [],
      "cons": [],
      "description": "AWeber stands out for support access.",
      "link_url": "https://aweber.com/",
      "logo_dom": "aweber.com",
      "logo_url": "https://unavatar.io/aweber.com?fallback=false",
      "name": "AWeber",
      "pros": [
        "Good support access"
      ],
      "provider": "AWeber",
      "score": 89.0,
      "source_url": "https://www.mailercloud.com/blog/best-email-marketing-software-in-2026",
      "subscores": {
        "deliverability": 99.0,
        "pricing": 78.0
      },
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        "pricing": 16,
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      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "NGOs or small businesses needing simple campaigns and newsletters.",
      "cons": [
        "Automation plays a limited role beyond basic triggered messages",
        "Focuses on simple campaign metrics"
      ],
      "description": "Constant Contact keeps creation simple with an easy editor, accessible templates, and basic preview and test-send tools.",
      "link_url": "https://constant.com/",
      "logo_dom": "constant.com",
      "logo_url": "https://unavatar.io/constant.com?fallback=false",
      "name": "Constant Contact",
      "pros": [
        "Easy editor and accessible templates",
        "Good support access"
      ],
      "provider": "Constant Contact",
      "score": 83.0,
      "source_url": "https://www.emailtooltester.com/en/blog/free-email-marketing-services/",
      "subscores": {
        "deliverability": 98.0,
        "pricing": 68.0
      },
      "values": {
        "analytics_reporting": null,
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        "ease_of_use": null,
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        "pricing": 20,
        "scalability": null,
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      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "Any size business, especially those needing a generous free plan or EU compliance.",
      "cons": [
        "Deliverability feedback is more mixed than top-tier platforms",
        "Creation process is mostly manual",
        "Analytics are more limited on lower tiers"
      ],
      "description": "Brevo supports both marketing and transactional email delivery, with automation that triggers operational messages and simple cross-channel flows.",
      "logo_dom": "sendinblue.com",
      "logo_url": "https://unavatar.io/sendinblue.com?fallback=false",
      "name": "Sendinblue (Brevo)",
      "pros": [
        "Unlimited contacts on free plan",
        "Volume-based pricing scales predictably",
        "Built-in CRM at low cost",
        "EU-hosted infrastructure for compliance"
      ],
      "provider": "Sendinblue (Brevo)",
      "rating": 4.0,
      "score": 77.0,
      "source_url": "https://www.emailtooltester.com/en/blog/free-email-marketing-services/",
      "subscores": {
        "deliverability": 99.0,
        "pricing": 54.0
      },
      "values": {
        "analytics_reporting": null,
        "deliverability": 98.5,
        "ease_of_use": null,
        "features_automation": null,
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        "integrations": null,
        "pricing": 25,
        "scalability": null,
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      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "Businesses needing advanced automation, CRM integration, and scalable growth.",
      "cons": [
        "Steeper learning curve for beginners",
        "Can be more complex than simpler tools"
      ],
      "description": "ActiveCampaign is built for teams ready to move beyond basic sends into automation-driven, personalized customer journeys, without the complexity or cost of enterprise suites.",
      "link_url": "https://activecampaign.com/",
      "logo_dom": "activecampaign.com",
      "logo_url": "https://unavatar.io/activecampaign.com?fallback=false",
      "name": "ActiveCampaign",
      "pros": [
        "Clear leader for email marketing automation",
        "Strong reputation for deliverability",
        "Built-in CRM and cross-channel orchestration",
        "AI-powered optimization and assistance"
      ],
      "provider": "ActiveCampaign",
      "review_summary": "Users praise ActiveCampaign's automation depth and deliverability, with many seeing ROI quickly.",
      "score": 72.0,
      "source_url": "https://www.emailtooltester.com/en/blog/free-email-marketing-services/",
      "subscores": {
        "deliverability": 100.0,
        "pricing": 43.0
      },
      "values": {
        "analytics_reporting": null,
        "deliverability": 98.8,
        "ease_of_use": null,
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        "pricing": 29,
        "scalability": null,
        "support": null
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "Small contact lists or teams deeply integrated into its existing app ecosystem.",
      "cons": [
        "Free plan significantly reduced",
        "Pricing scales steeply",
        "Automation is paywalled",
        "No longer the best on most measures"
      ],
      "description": "Mailchimp makes creation easy with a polished drag-and-drop editor, solid templates, a beta AI tool for content generation, and basic preview and testing tools.",
      "link_url": "https://mailchimp.com/",
      "logo_dom": "mailchimp.com",
      "logo_url": "https://unavatar.io/mailchimp.com?fallback=false",
      "name": "Mailchimp",
      "pros": [
        "Easy creation with drag-and-drop editor",
        "Solid templates and AI content generation",
        "Strongest for teams integrated into its 800+ app ecosystem"
      ],
      "provider": "Mailchimp",
      "rating": 4.5,
      "review_summary": "Mailchimp is well-known but its free plan has been reduced and pricing can become expensive quickly, with better features available elsewhere for less money.",
      "score": 71.0,
      "source_url": "https://www.emailtooltester.com/en/blog/free-email-marketing-services/",
      "subscores": {
        "deliverability": 99.0,
        "pricing": 43.0
      },
      "values": {
        "analytics_reporting": null,
        "deliverability": 98.0,
        "ease_of_use": null,
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        "pricing": 29,
        "scalability": null,
        "support": null
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "Creators running free newsletters.",
      "cons": [],
      "description": "Kit offers the most generous free plan - up to 10,000 subscribers with unlimited broadcasts, landing pages, and forms.",
      "link_url": "https://convertkit.com/",
      "logo_dom": "convertkit.com",
      "logo_url": "https://unavatar.io/convertkit.com?fallback=false",
      "name": "ConvertKit",
      "pros": [
        "Most generous free plan (up to 10,000 subscribers)",
        "Unlimited broadcasts, landing pages, and forms",
        "Minimal complexity, equally simple for creators"
      ],
      "provider": "ConvertKit",
      "score": 71.0,
      "source_url": "https://www.emailtooltester.com/en/blog/free-email-marketing-services/",
      "subscores": {
        "deliverability": 99.0,
        "pricing": 43.0
      },
      "values": {
        "analytics_reporting": null,
        "deliverability": 98.2,
        "ease_of_use": null,
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        "features_segmentation": null,
        "features_templates": null,
        "integrations": null,
        "pricing": 29,
        "scalability": null,
        "support": null
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "CRM-led teams or enterprise inbound with existing HubSpot investment.",
      "cons": [
        "Pricing escalates aggressively beyond the entry tier",
        "Steeper learning curve for beginners",
        "High cost for Professional plans ($890/mo plus add-ons)"
      ],
      "description": "HubSpot is the best B2B email marketing platform if you can afford it - its native CRM-to-email connection enables end-to-end revenue attribution.",
      "link_url": "https://hubspot.com/",
      "logo_dom": "hubspot.com",
      "logo_url": "https://unavatar.io/hubspot.com?fallback=false",
      "name": "HubSpot Marketing Hub",
      "pros": [
        "Native CRM-to-email connection for end-to-end revenue attribution",
        "Best for CRM-led teams (free CRM)"
      ],
      "provider": "HubSpot",
      "rating": 4.5,
      "score": 50.0,
      "source_url": "https://www.emailtooltester.com/en/blog/free-email-marketing-services/",
      "subscores": {
        "deliverability": 100.0,
        "pricing": 0.0
      },
      "values": {
        "analytics_reporting": null,
        "deliverability": 99.0,
        "ease_of_use": null,
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        "features_templates": null,
        "integrations": null,
        "pricing": 45,
        "scalability": null,
        "support": null
      },
      "verified": true
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://omnisend.com/",
      "name": "Omnisend",
      "score": 0.0,
      "subscores": {},
      "values": {
        "analytics_reporting": null,
        "deliverability": null,
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        "support": null
      }
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://klaviyo.com/",
      "name": "Klaviyo",
      "score": 0.0,
      "subscores": {},
      "values": {
        "analytics_reporting": null,
        "deliverability": null,
        "ease_of_use": null,
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        "features_segmentation": null,
        "features_templates": null,
        "integrations": null,
        "pricing": null,
        "scalability": null,
        "support": null
      }
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://emailoctopus.com/",
      "name": "EmailOctopus",
      "score": 0.0,
      "subscores": {},
      "values": {
        "analytics_reporting": null,
        "deliverability": null,
        "ease_of_use": null,
        "features_automation": null,
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      }
    }
  ],
  "lang": "en",
  "license": "Citation with a link to the URL is allowed. Bulk extraction and redistribution of the catalog is prohibited. Volume access: contact us.",
  "markdown_url": "https://comparefairly.com/en/US/best-email-marketing-software.md",
  "neutral": false,
  "notice": "Neutral ranking, never paid; sorted on measured criteria. Each value is sourced or marked as an estimate (see per-item fields).",
  "query": "best email marketing software",
  "source": "CompareFairly",
  "title": "Best Email Marketing Software",
  "unranked": false,
  "url": "https://comparefairly.com/en/US/best-email-marketing-software"
}