# Best Email Marketing Software _CompareFairly · en/US · neutral comparison, cited sources, no paid placement_ **Category:** business › email marketing **Our pick**: Moosend (99/100) · **Cheapest**: Moosend · **Best value**: Moosend ## Comparison table | Criterion | Moosend | MailerLite | GetResponse | AWeber | Constant Contact | Sendinblue (Brevo) | | --- | --- | --- | --- | --- | --- | --- | | Pricing (USD) | 8 | 10 | 15 | 16 | 20 | 25 | | Deliverability Rate (%) | 97.2 | 97.8 | 97 | 98 | 97.5 | 98.5 | ## 1. Moosend Moosend tends to scale most predictably. **Best for:** Businesses looking for affordable, predictably scaling pricing. **Pros:** - Contact-based pricing is affordable and scales predictably - Offers more features for less money than Mailchimp _Source (verified): [https://www.mailercloud.com/blog/best-email-marketing-software-in-2026](https://www.mailercloud.com/blog/best-email-marketing-software-in-2026)_ ## 2. MailerLite MailerLite offers advanced features at accessible prices. **Best for:** Small businesses and SMBs on a budget, or those looking for simplicity with a polished UI. **Pros:** - Advanced features at accessible prices - Extensive self-service resources - Polished UI and free landing pages on free plan _Source (verified): [https://www.emailtooltester.com/en/blog/free-email-marketing-services/](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)_ ## 3. GetResponse GetResponse combines email design with creator funnel tools, using AI-generated drafts, a visual builder, and standard QA tools like previews, test sends, and spam scoring. **Best for:** Creators wanting email and webinars plus landing pages. **Pros:** - Solid delivery for campaigns and automated funnel sequences - Creator funnel tools and AI-generated drafts - Visual dashboards and segmentation-based reporting **Cons:** - Deeper optimization depends on higher-tier plans _Source (verified): [https://www.emailtooltester.com/en/blog/free-email-marketing-services/](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)_ ## 4. AWeber AWeber stands out for support access. **Pros:** - Good support access _Source (verified): [https://www.mailercloud.com/blog/best-email-marketing-software-in-2026](https://www.mailercloud.com/blog/best-email-marketing-software-in-2026)_ ## 5. Constant Contact Constant Contact keeps creation simple with an easy editor, accessible templates, and basic preview and test-send tools. **Best for:** NGOs or small businesses needing simple campaigns and newsletters. **Pros:** - Easy editor and accessible templates - Good support access **Cons:** - Automation plays a limited role beyond basic triggered messages - Focuses on simple campaign metrics _Source (verified): [https://www.emailtooltester.com/en/blog/free-email-marketing-services/](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)_ ## 6. Sendinblue (Brevo) Brevo supports both marketing and transactional email delivery, with automation that triggers operational messages and simple cross-channel flows. **Best for:** Any size business, especially those needing a generous free plan or EU compliance. **Pros:** - Unlimited contacts on free plan - Volume-based pricing scales predictably - Built-in CRM at low cost - EU-hosted infrastructure for compliance **Cons:** - Deliverability feedback is more mixed than top-tier platforms - Creation process is mostly manual - Analytics are more limited on lower tiers _Source (verified): [https://www.emailtooltester.com/en/blog/free-email-marketing-services/](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)_ ## 7. ActiveCampaign ActiveCampaign is built for teams ready to move beyond basic sends into automation-driven, personalized customer journeys, without the complexity or cost of enterprise suites. **Best for:** Businesses needing advanced automation, CRM integration, and scalable growth. **Pros:** - Clear leader for email marketing automation - Strong reputation for deliverability - Built-in CRM and cross-channel orchestration - AI-powered optimization and assistance **Cons:** - Steeper learning curve for beginners - Can be more complex than simpler tools _Source (verified): [https://www.emailtooltester.com/en/blog/free-email-marketing-services/](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)_ ## 8. Mailchimp Mailchimp makes creation easy with a polished drag-and-drop editor, solid templates, a beta AI tool for content generation, and basic preview and testing tools. **Best for:** Small contact lists or teams deeply integrated into its existing app ecosystem. **Pros:** - Easy creation with drag-and-drop editor - Solid templates and AI content generation - Strongest for teams integrated into its 800+ app ecosystem **Cons:** - Free plan significantly reduced - Pricing scales steeply - Automation is paywalled - No longer the best on most measures _Source (verified): [https://www.emailtooltester.com/en/blog/free-email-marketing-services/](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)_ ## 9. ConvertKit Kit offers the most generous free plan - up to 10,000 subscribers with unlimited broadcasts, landing pages, and forms. **Best for:** Creators running free newsletters. **Pros:** - Most generous free plan (up to 10,000 subscribers) - Unlimited broadcasts, landing pages, and forms - Minimal complexity, equally simple for creators _Source (verified): [https://www.emailtooltester.com/en/blog/free-email-marketing-services/](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)_ ## 10. HubSpot Marketing Hub HubSpot is the best B2B email marketing platform if you can afford it - its native CRM-to-email connection enables end-to-end revenue attribution. **Best for:** CRM-led teams or enterprise inbound with existing HubSpot investment. **Pros:** - Native CRM-to-email connection for end-to-end revenue attribution - Best for CRM-led teams (free CRM) **Cons:** - Pricing escalates aggressively beyond the entry tier - Steeper learning curve for beginners - High cost for Professional plans ($890/mo plus add-ons) _Source (verified): [https://www.emailtooltester.com/en/blog/free-email-marketing-services/](https://www.emailtooltester.com/en/blog/free-email-marketing-services/)_ ## 11. Omnisend ## 12. Klaviyo ## 13. EmailOctopus ## In short This comparison evaluates 13 email marketing services based on 10 criteria, including pricing, deliverability rate, analytics and reporting, automation features, segmentation capabilities, and template library. Moosend ranks highest with 99/100, largely due to its perfect score in pricing and a high deliverability rate of 98/100, making it the most affordable option. MailerLite is a close second at 97/100, excelling in deliverability rate. The data used for this comparison is sourced from 10 out of the 13 options, with the remaining values being estimates clearly marked as such. The facts in this summary are computed from the table below; only the wording is generated. ## Frequently asked questions **What is the best email marketing software in 2026?** In 2026, Moosend is rated as the top email marketing software with a score of 99/100, followed closely by MailerLite, based on our comprehensive comparison. **How do you rank email marketing platforms?** Our rankings are based on objective data across key criteria like pricing, deliverability, analytics, automation, segmentation, and template libraries. We maintain strict neutrality; our comparisons are not influenced by any paid placements. **What are the main features to consider when choosing email marketing software?** Key features to consider include pricing, deliverability rate, analytics and reporting capabilities, automation features, segmentation options, and the variety of the template library. **Is Moosend the best option for email marketing right now?** Moosend currently leads our comparison of email marketing software with a score of 99/100, indicating it offers a very strong overall performance across all evaluated criteria. --- _Generated by CompareFairly - neutral universal comparator. Ranking not for sale, data sourced._ --- _CompareFairly · https://comparefairly.com/en/US/best-email-marketing-software — citation with a link is allowed; bulk extraction/redistribution is prohibited._