{
  "canary": "77ca9b5f8cf68589",
  "category": {
    "blocked": false,
    "commerce": true,
    "criteria": [
      {
        "group": "Cost",
        "key": "pricing",
        "label": "Pricing",
        "poids": 5,
        "sens": "plus_bas_mieux",
        "type": "prix",
        "unit": "USD"
      },
      {
        "group": "Features",
        "key": "features_depth",
        "label": "Features Depth",
        "options": [
          "Basic",
          "Standard",
          "Advanced",
          "Comprehensive"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Features",
        "key": "search_volume_accuracy",
        "label": "Search Volume Accuracy",
        "options": [
          "Low",
          "Medium",
          "High"
        ],
        "poids": 4,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Features",
        "key": "reporting_capabilities",
        "label": "Reporting",
        "options": [
          "Limited",
          "Standard",
          "Advanced"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Features",
        "key": "competitor_analysis",
        "label": "Competitor Analysis",
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "bool"
      },
      {
        "group": "Features",
        "key": "keyword_difficulty_score",
        "label": "Keyword Difficulty Score",
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "bool"
      },
      {
        "group": "Features",
        "key": "integration_ecosystem",
        "label": "Integrations",
        "options": [
          "None",
          "Limited",
          "Extensive"
        ],
        "poids": 2,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Usability",
        "key": "ease_of_use",
        "label": "Ease of Use",
        "options": [
          "Difficult",
          "Moderate",
          "Easy",
          "Very Easy"
        ],
        "poids": 3,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Usability",
        "key": "customer_support",
        "label": "Customer Support",
        "options": [
          "Poor",
          "Fair",
          "Good",
          "Excellent"
        ],
        "poids": 2,
        "sens": "plus_haut_mieux",
        "type": "ordinal"
      },
      {
        "group": "Offer",
        "key": "free_trial_availability",
        "label": "Free Trial",
        "poids": 1,
        "sens": "plus_haut_mieux",
        "type": "bool"
      }
    ],
    "faq": [
      {
        "a": "In 2026, Semrush leads our comparison with a score of 74/100, closely followed by Ahrefs, based on criteria like pricing, features depth, and accuracy.",
        "q": "What are the best keyword research tools in 2026?"
      },
      {
        "a": "Semrush and Ahrefs are top contenders, evaluated on their pricing, feature depth, search volume accuracy, reporting, competitor analysis, and keyword difficulty scoring.",
        "q": "How do Semrush and Ahrefs compare for keyword research?"
      },
      {
        "a": "Semrush is currently ranked highest with a score of 74/100, excelling in key areas evaluated for keyword research effectiveness.",
        "q": "Is Semrush the best keyword tool right now?"
      },
      {
        "a": "Our comparison is neutral; rankings are not influenced by purchases, and all data is sourced to provide an objective overview of tools like Semrush and Ahrefs.",
        "q": "Where can I find a neutral comparison of keyword research tools?"
      }
    ],
    "kind": "category",
    "model": "",
    "ms": 2407,
    "neutral": false,
    "path": [
      "business",
      "seo",
      "keyword-research-tools"
    ],
    "price_key": "pricing",
    "profile_questions": [
      {
        "options": [
          "Find new keywords",
          "Analyze competitors",
          "Track rankings",
          "All of the above"
        ],
        "q": "What is your primary goal?"
      }
    ],
    "subject": "service",
    "suggestions": [
      "best seo tools",
      "top content marketing platforms",
      "google trends alternatives",
      "semrush vs ahrefs"
    ],
    "synthese": [
      "This comparison evaluates nine keyword research tools based on ten criteria, including pricing, features depth, search volume accuracy, reporting, competitor analysis, and keyword difficulty score. Semrush ranks first with a score of 74/100, excelling in competitor analysis and features depth, both scoring 100/100. Ahrefs is a close second at 71/100, outperforming Semrush in pricing. Google Keyword Planner is identified as the most affordable option. It's important to note that sourced data was available for five out of the nine tools, with the remaining values being estimates clearly marked as such.",
      "The facts in this summary are computed from the table below; only the wording is generated."
    ],
    "tier": "gold",
    "title": "Best Keyword Research Tools",
    "unranked": false,
    "visual": "logo"
  },
  "country": "US",
  "freshness": {
    "age_days": 10.7,
    "stale": true,
    "ttl_days": 2
  },
  "items": [
    {
      "badges": [
        "best_overall"
      ],
      "best_for": "Finding winnable keyword opportunities for SEO and content planning, including long-tail and AI search queries.",
      "cons": [],
      "description": "A keyword tool powered by Semrush that helps find keywords for SEO, content planning, and AI search visibility.",
      "link_url": "https://www.semrush.com/",
      "logo_dom": "semrush.com",
      "logo_url": "https://unavatar.io/semrush.com?fallback=false",
      "name": "Semrush",
      "pros": [
        "Identifies high-value keyword opportunities with high search volume and low competition",
        "Generates related keyword ideas and variations",
        "Uncovers search intent (research, comparison, buying)",
        "Builds cost-effective PPC campaigns"
      ],
      "provider": "Semrush",
      "provider_url": "https://www.semrush.com/",
      "score": 74.0,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/",
      "subscores": {
        "competitor_analysis": 100.0,
        "customer_support": 67.0,
        "ease_of_use": 33.0,
        "features_depth": 100.0,
        "free_trial_availability": 100.0,
        "integration_ecosystem": 100.0,
        "keyword_difficulty_score": 100.0,
        "pricing": 0.0,
        "reporting_capabilities": 100.0,
        "search_volume_accuracy": 100.0
      },
      "values": {
        "competitor_analysis": true,
        "customer_support": "Good",
        "ease_of_use": "Moderate",
        "features_depth": "Comprehensive",
        "free_trial_availability": true,
        "integration_ecosystem": "Extensive",
        "keyword_difficulty_score": true,
        "pricing": 119.95,
        "reporting_capabilities": "Advanced",
        "search_volume_accuracy": "High"
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "Competitor keyword analysis and SERP research, especially for those needing a large data library and detailed insights.",
      "cons": [
        "High cost for beginners or small businesses",
        "Interface may be complex for first-time users"
      ],
      "description": "A popular SEO keyword research tool known for its extensive database, keyword suggestions, and competitive analysis.",
      "link_url": "https://ahrefs.com/",
      "logo_dom": "ahrefs.com",
      "logo_url": "https://unavatar.io/ahrefs.com?fallback=false",
      "name": "Ahrefs",
      "pros": [
        "Extensive keyword database across 10 search engines",
        "Offers complete SEO optimization toolset",
        "Precise keyword difficulty scores and search volume estimates",
        "User-friendly interface with extensive documentation and responsive customer service"
      ],
      "provider": "Ahrefs",
      "review_summary": "Users praise its data accuracy, user-friendly interface, and support, making it a standout choice for keyword insights and strategic SEO planning.",
      "score": 71.0,
      "source_url": "https://www.techradar.com/best/keyword-research-tools",
      "subscores": {
        "competitor_analysis": 100.0,
        "customer_support": 67.0,
        "ease_of_use": 33.0,
        "features_depth": 100.0,
        "free_trial_availability": 0.0,
        "integration_ecosystem": 50.0,
        "keyword_difficulty_score": 100.0,
        "pricing": 17.0,
        "reporting_capabilities": 100.0,
        "search_volume_accuracy": 100.0
      },
      "values": {
        "competitor_analysis": true,
        "customer_support": "Good",
        "ease_of_use": "Moderate",
        "features_depth": "Comprehensive",
        "free_trial_availability": false,
        "integration_ecosystem": "Limited",
        "keyword_difficulty_score": true,
        "pricing": 99.0,
        "reporting_capabilities": "Advanced",
        "search_volume_accuracy": "High"
      },
      "verified": true
    },
    {
      "badges": [
        "best_value"
      ],
      "best_for": "Finding secret SEO gems with a balance of search volume and low competition, and optimizing for AI search and local SEO.",
      "cons": [],
      "description": "A budget-friendly alternative to industry leaders, offering robust features for keyword research, AI-powered insights, and competitive analysis.",
      "link_url": "https://neilpatel.com/ubersuggest/",
      "logo_dom": "neil.com",
      "logo_url": "https://unavatar.io/neil.com?fallback=false",
      "name": "Ubersuggest",
      "pros": [
        "AI-powered keyword research to find high-potential keywords",
        "Research AI prompts and responses for growing AI searches",
        "Optimize for search intent to focus on conversion-friendly keywords",
        "Master local search to rank higher in location-based searches"
      ],
      "provider": "Neil Patel",
      "provider_url": "https://neilpatel.com/ubersuggest/",
      "score": 69.0,
      "source_url": "https://app.neilpatel.com/en/ai-keyword-overview",
      "subscores": {
        "competitor_analysis": 100.0,
        "customer_support": 33.0,
        "ease_of_use": 67.0,
        "features_depth": 67.0,
        "free_trial_availability": 100.0,
        "integration_ecosystem": 50.0,
        "keyword_difficulty_score": 100.0,
        "pricing": 76.0,
        "reporting_capabilities": 50.0,
        "search_volume_accuracy": 50.0
      },
      "values": {
        "competitor_analysis": true,
        "customer_support": "Fair",
        "ease_of_use": "Easy",
        "features_depth": "Advanced",
        "free_trial_availability": true,
        "integration_ecosystem": "Limited",
        "keyword_difficulty_score": true,
        "pricing": 29.0,
        "reporting_capabilities": "Standard",
        "search_volume_accuracy": "Medium"
      },
      "verified": true
    },
    {
      "badges": [],
      "description": "A well-established SEO platform offering keyword research and site optimization tools.",
      "estimated": true,
      "link_url": "https://moz.com/",
      "logo_dom": "moz.com",
      "logo_url": "https://unavatar.io/moz.com?fallback=false",
      "name": "Moz Pro",
      "provider": "Moz",
      "score": 61.0,
      "source_url": "https://moz.com/products/pro",
      "subscores": {
        "competitor_analysis": 100.0,
        "customer_support": 67.0,
        "ease_of_use": 67.0,
        "features_depth": 67.0,
        "free_trial_availability": 100.0,
        "integration_ecosystem": 50.0,
        "keyword_difficulty_score": 100.0,
        "pricing": 17.0,
        "reporting_capabilities": 50.0,
        "search_volume_accuracy": 50.0
      },
      "values": {
        "competitor_analysis": true,
        "customer_support": "Good",
        "ease_of_use": "Easy",
        "features_depth": "Advanced",
        "free_trial_availability": true,
        "integration_ecosystem": "Limited",
        "keyword_difficulty_score": true,
        "pricing": 99.0,
        "reporting_capabilities": "Standard",
        "search_volume_accuracy": "Medium"
      }
    },
    {
      "badges": [],
      "description": "Focuses on competitor keyword analysis and PPC research.",
      "estimated": true,
      "link_url": "https://www.spyfu.com/",
      "logo_dom": "spyfu.com",
      "logo_url": "https://unavatar.io/spyfu.com?fallback=false",
      "name": "SpyFu",
      "provider": "SpyFu",
      "score": 51.0,
      "source_url": "https://www.spyfu.com/",
      "subscores": {
        "competitor_analysis": 100.0,
        "customer_support": 33.0,
        "ease_of_use": 33.0,
        "features_depth": 67.0,
        "free_trial_availability": 100.0,
        "integration_ecosystem": 0.0,
        "keyword_difficulty_score": 0.0,
        "pricing": 67.0,
        "reporting_capabilities": 50.0,
        "search_volume_accuracy": 50.0
      },
      "values": {
        "competitor_analysis": true,
        "customer_support": "Fair",
        "ease_of_use": "Moderate",
        "features_depth": "Advanced",
        "free_trial_availability": true,
        "integration_ecosystem": "None",
        "keyword_difficulty_score": false,
        "pricing": 39.0,
        "reporting_capabilities": "Standard",
        "search_volume_accuracy": "Medium"
      },
      "verified": false
    },
    {
      "badges": [],
      "best_for": "Discovering new keywords and performance data for PPC and SEO campaigns, with industry and location-specific filtering.",
      "cons": [],
      "description": "A free tool that discovers new keywords and performance data for PPC and SEO goals, utilizing Google search data.",
      "link_url": "https://www.wordstream.com/",
      "logo_dom": "wordstream.com",
      "logo_url": "https://unavatar.io/wordstream.com?fallback=false",
      "name": "WordStream",
      "pros": [
        "Provides hundreds of relevant keyword results",
        "Offers accurate keyword volume and cost per click data",
        "Allows filtering by industry and location",
        "Good for both PPC and SEO keyword research"
      ],
      "provider": "WordStream",
      "provider_url": "https://www.wordstream.com/",
      "review": "I rarely get excited about SEO and SEM tools…But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming…there is now a better way to manage huge keyword lists and this tool is called WordStream.",
      "review_summary": "Users find it an effective tool for managing large keyword lists and generating quality worksheets for keyword research.",
      "score": 40.0,
      "source_url": "https://www.wordstream.com/keywords",
      "subscores": {
        "competitor_analysis": 0.0,
        "customer_support": 67.0,
        "ease_of_use": 67.0,
        "features_depth": 33.0,
        "free_trial_availability": 100.0,
        "integration_ecosystem": 50.0,
        "keyword_difficulty_score": 0.0,
        "pricing": 35.0,
        "reporting_capabilities": 50.0,
        "search_volume_accuracy": 50.0
      },
      "values": {
        "competitor_analysis": false,
        "customer_support": "Good",
        "ease_of_use": "Easy",
        "features_depth": "Standard",
        "free_trial_availability": true,
        "integration_ecosystem": "Limited",
        "keyword_difficulty_score": false,
        "pricing": 78.0,
        "reporting_capabilities": "Standard",
        "search_volume_accuracy": "Medium"
      },
      "verified": true
    },
    {
      "badges": [
        "cheapest"
      ],
      "best_for": "Validating keyword search volume and competition, especially for beginners and those on a budget.",
      "cons": [
        "Requires a Google Ads account",
        "Can be glitchy or slow to load keyword ideas",
        "Search volume ranges are usually broad"
      ],
      "description": "A free keyword analysis tool within Google Ads, primarily used for performance marketers but also a great resource for SEO.",
      "link_url": "https://google.com/",
      "logo_dom": "google.com",
      "logo_url": "https://unavatar.io/google.com?fallback=false",
      "name": "Google Keyword Planner",
      "pros": [
        "Completely free to use",
        "Uses data directly from Google for accuracy",
        "Helps discover long-tail keywords",
        "Great for beginners to understand keyword data"
      ],
      "provider": "Google",
      "review_summary": "Users appreciate its free access and direct Google data, but note the broad search volume ranges and occasional performance issues.",
      "score": 39.0,
      "source_url": "https://www.marketermilk.com/blog/best-keyword-research-tools",
      "subscores": {
        "competitor_analysis": 0.0,
        "customer_support": 33.0,
        "ease_of_use": 67.0,
        "features_depth": 0.0,
        "free_trial_availability": 0.0,
        "integration_ecosystem": 100.0,
        "keyword_difficulty_score": 0.0,
        "pricing": 100.0,
        "reporting_capabilities": 0.0,
        "search_volume_accuracy": 50.0
      },
      "values": {
        "competitor_analysis": false,
        "customer_support": "Fair",
        "ease_of_use": "Easy",
        "features_depth": "Basic",
        "free_trial_availability": false,
        "integration_ecosystem": "Extensive",
        "keyword_difficulty_score": false,
        "pricing": 0.0,
        "reporting_capabilities": "Limited",
        "search_volume_accuracy": "Medium"
      },
      "verified": true
    },
    {
      "badges": [],
      "best_for": "Beginners looking for a straightforward approach to generating long-tail keyword suggestions across multiple platforms.",
      "cons": [
        "Lacks direct phone support",
        "Competitor analysis features are lacking"
      ],
      "description": "A keyword suggestion tool with an intuitive interface that generates long-tail keyword suggestions across various platforms.",
      "estimated": true,
      "logo_dom": "keywordtoolio.com",
      "logo_url": "https://unavatar.io/keywordtoolio.com?fallback=false",
      "name": "KeywordTool.io",
      "pros": [
        "Intuitive and easy-to-use interface",
        "Generates long-tail keyword suggestions from Google, YouTube, Bing, and more",
        "Free access to many features",
        "Supports over 192 Google domains and 83 languages for localized data"
      ],
      "provider": "KeywordTool.io",
      "score": 27.0,
      "source_url": "https://www.techradar.com/best/keyword-research-tools",
      "subscores": {
        "competitor_analysis": 0.0,
        "customer_support": 33.0,
        "ease_of_use": 67.0,
        "features_depth": 33.0,
        "free_trial_availability": 0.0,
        "integration_ecosystem": 0.0,
        "keyword_difficulty_score": 0.0,
        "pricing": 42.0,
        "reporting_capabilities": 0.0,
        "search_volume_accuracy": 50.0
      },
      "values": {
        "competitor_analysis": false,
        "customer_support": "Fair",
        "ease_of_use": "Easy",
        "features_depth": "Standard",
        "free_trial_availability": false,
        "integration_ecosystem": "None",
        "keyword_difficulty_score": false,
        "pricing": 69.0,
        "reporting_capabilities": "Limited",
        "search_volume_accuracy": "Medium"
      },
      "verified": false
    },
    {
      "badges": [],
      "estimated": true,
      "link_url": "https://google.com/",
      "name": "Google Autocomplete",
      "score": 20.0,
      "subscores": {
        "customer_support": 0.0,
        "ease_of_use": 67.0,
        "features_depth": 0.0,
        "free_trial_availability": 0.0,
        "integration_ecosystem": 0.0,
        "reporting_capabilities": 0.0,
        "search_volume_accuracy": 100.0
      },
      "values": {
        "competitor_analysis": null,
        "customer_support": "Poor",
        "ease_of_use": "Easy",
        "features_depth": "Basic",
        "free_trial_availability": false,
        "integration_ecosystem": "None",
        "keyword_difficulty_score": null,
        "pricing": null,
        "reporting_capabilities": "Limited",
        "search_volume_accuracy": "High"
      }
    }
  ],
  "lang": "en",
  "license": "Citation with a link to the URL is allowed. Bulk extraction and redistribution of the catalog is prohibited. Volume access: contact us.",
  "markdown_url": "https://comparefairly.com/en/US/best-keyword-research-tools.md",
  "neutral": false,
  "notice": "Neutral ranking, never paid; sorted on measured criteria. Each value is sourced or marked as an estimate (see per-item fields).",
  "query": "best keyword research tools",
  "source": "CompareFairly",
  "title": "Best Keyword Research Tools",
  "unranked": false,
  "url": "https://comparefairly.com/en/US/best-keyword-research-tools"
}