# Best Landing Page Builders _CompareFairly · en/US · neutral comparison, cited sources, no paid placement_ **Category:** software › web design › landing page builders **Our pick**: Unbounce (78/100) · **Cheapest**: Systeme.io · **Best value**: ConvertKit Landing Pages ## Comparison table | Criterion | Unbounce | HubSpot Landing Page Builder | Landingi | GetResponse | Leadpages | Systeme.io | | --- | --- | --- | --- | --- | --- | --- | | Pricing (USD) | 90 | 18 | 29 | 15 | 37 | 0 | | Ease of Use | Very Easy | Easy | Easy | Easy | Easy | Moderate | | Template Selection | Extensive | Moderate | Extensive | Extensive | Extensive | Moderate | | Customization Options | Advanced | Standard | Advanced | Standard | Standard | Standard | | Integrations | Many | Extensive | Many | Many | Many | Many | | A/B Testing Capabilities | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | | SEO Features | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | | Mobile Responsiveness | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | | Analytics & Reporting | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | | Uptime Reliability (%) | 99.9 | 99.9 | 99.9 | 99.9 | 99.9 | 99.9 | | Customer Support | Excellent | Excellent | Standard | Standard | Standard | Standard | ## 1. Unbounce Unbounce is a landing page builder known for strong A/B testing, AI copy tools, and Smart Traffic routing. **Best for:** Data-driven marketers who prioritize advanced A/B testing and customization. **Pros:** - Best A/B testing features - AI copy tools - Smart Traffic routing - Most customisation options **Cons:** - Has a learning curve _Source (verified): [https://ventureharbour.com/best-landing-page-builders/](https://ventureharbour.com/best-landing-page-builders/)_ ## 2. HubSpot Landing Page Builder Part of the HubSpot CRM, offering integrated tools for marketing and sales. **Best for:** Businesses, particularly B2B, that heavily rely on inbound leads and want a tightly integrated website and marketing platform, especially those already using or planning to use HubSpot's CRM and marketing tools. **Pros:** - Tight integration with HubSpot's CRM, email marketing, and automation tools. - Offers a free plan with basic features and the ability to connect your own domain. - Provides a wide range of marketing features, including personalized content and automation. - Excellent SEO tools, including content planning suggestions and SEO-friendly URLs for multilingual sites. **Cons:** - The drag-and-drop editor can be rigid, offering limited control over content placement. - Pricing can become confusing and rises rapidly for advanced features. - Advanced analytics and custom reports are only available on expensive Professional and Enterprise plans. - Does not offer native e-commerce features for selling products. _Source (estimate): [https://www.hubspot.com/products/marketing/landing-page-builder](https://www.hubspot.com/products/marketing/landing-page-builder)_ ## 3. Landingi Landingi offers hundreds of templates, a powerful editor, and features like Smart Sections, making it suitable for small businesses. **Best for:** Small businesses that want to create multiple landing pages and keep them updated easily. **Pros:** - Great templates and powerful editor - Handy features like Smart Sections - Integrates with loads of apps, including payment gateways - Generous range of templates and image assets **Cons:** - Takes a bit longer to create a landing page than other options _Source (verified): [https://zapier.com/blog/best-landing-page-builders/](https://zapier.com/blog/best-landing-page-builders/)_ ## 4. GetResponse GetResponse is an all-in-one marketing suite that includes landing page building capabilities. _Source (verified): [https://ventureharbour.com/best-landing-page-builders/](https://ventureharbour.com/best-landing-page-builders/)_ ## 5. Leadpages Leadpages is a landing page builder with a built-in AI writing assistant and integrations with Zapier for automated workflows. **Best for:** Small businesses on a budget looking for conversion-focused solutions. **Pros:** - Built-in AI writing assistant - Integrates with Zapier for automations - Easy drag-and-drop editor with 160+ free templates _Source (verified): [https://zapier.com/blog/best-landing-page-builders/](https://zapier.com/blog/best-landing-page-builders/)_ ## 6. Systeme.io An all-in-one platform offering landing pages, email marketing, sales funnels, and more. _Source (estimate): [https://systeme.io/](https://systeme.io/)_ ## 7. Instapage Instapage allows users to get optimized landing pages up and running quickly with a minimal learning curve. **Best for:** Beginners and users who need to quickly launch optimized landing pages. **Pros:** - Crazy how quickly you can get optimized landing pages up and running - Minimal learning curve **Cons:** - Doesn't match Unbounce for flexibility - Doesn't come with native pop-up features _Source (verified): [https://ventureharbour.com/best-landing-page-builders/](https://ventureharbour.com/best-landing-page-builders/)_ ## 8. Mailchimp Landing Pages Integrated within Mailchimp's email marketing service, suitable for basic landing page needs. _Source (estimate): [https://mailchimp.com/features/landing-page-builder/](https://mailchimp.com/features/landing-page-builder/)_ ## 9. ConvertKit Landing Pages Designed for creators, offering simple landing pages integrated with their email marketing tools. _Source (estimate): [https://convertkit.com/features/landing-pages](https://convertkit.com/features/landing-pages)_ ## 10. Carrd Carrd is a minimalist landing page builder for creating simple, one-page sites on a micro budget. **Best for:** Users needing simple, one-page sites on a very limited budget. **Pros:** - Minimalist design - Micro budget friendly _Source (verified): [https://kleap.co/blog/8-best-ai-landing-page-builders-in-2026-tested-ranked](https://kleap.co/blog/8-best-ai-landing-page-builders-in-2026-tested-ranked)_ ## In short This comparison covers 10 landing page builders across 11 criteria: Pricing, Ease of Use, Template Selection, Customization Options, Integrations, A/B Testing Capabilities. Unbounce comes first with 78/100, driven by A/B Testing Capabilities (100/100) and Analytics & Reporting (100/100). HubSpot Landing Page Builder follows at 76/100 and beats it on Pricing. The cheapest option is Systeme.io. Sourced data: 6/10 options; the remaining values are estimates, flagged as such. ## Frequently asked questions **What is the best landing page builder in 2026?** In 2026, Unbounce is rated as the top landing page builder with a score of 78/100, closely followed by HubSpot Landing Page Builder. **How do you rank landing page builders like Unbounce and HubSpot?** Our rankings are based on objective data across key criteria such as pricing, ease of use, template selection, customization, integrations, and A/B testing capabilities; our position is neutral and not influenced by paid placements. **Which landing page builder is easiest to use for beginners?** While Unbounce leads overall, HubSpot Landing Page Builder is also highly regarded for its user-friendliness, making it a strong contender for those new to creating landing pages. **What factors should I consider when choosing a landing page builder?** Key factors to consider include pricing, how easy it is to use, the variety of templates available, customization options, available integrations, and its A/B testing features to optimize performance. --- _Generated by CompareFairly - neutral universal comparator. Ranking not for sale, data sourced._ --- _CompareFairly · https://comparefairly.com/en/US/best-landing-page-builders — citation with a link is allowed; bulk extraction/redistribution is prohibited._