CompareFairlyBest Broadband Deals in the UK 2026
Our pick : Vodafone Superfast 100 (90/100) · Cheapest : TalkTalk Fibre 35 · Best value : Vodafone Superfast 100
In short
This comparison evaluates 12 broadband services based on 11 criteria, including download speed, upload speed, monthly price, setup fee, availability, and fibre type. Vodafone Superfast 100 ranks highest with a score of 90/100, largely due to its perfect scores in availability and download speed. Vodafone secures the second position with 61/100, excelling in customer service rating. TalkTalk Fibre 35 is identified as the most affordable option. It's important to note that only one data point is sourced, with the remaining values being estimates. The facts in this summary are computed from the table below; only the wording is generated.
Comparison table
| Criterion | Vodafone Superfast 100 | Vodafone | Virgin Media M100 Fibre | Plusnet Fibre 1 | Shell Energy Broadband Superfast Fibre | NOW Broadband Super Fibre |
|---|---|---|---|---|---|---|
| Download Speed (Mbps) | 910 | — | 104 | 67 | 63 | 36 |
| Upload Speed (Mbps) | 910 | — | 20 | 17 | 15 | 9 |
| Monthly Price (GBP) | 24 | 24 | 28.0 | 24.99 | 27.0 | 26.0 |
| Setup Fee (GBP) | 0.0 | — | 0.0 | 0.0 | 0.0 | 0.0 |
| Availability | Widespread | Widespread | Widespread | Widespread | Widespread | Widespread |
| Fibre Type | FTTP | FTTP | FTTP | FTTC | FTTC | FTTC |
| Contract Length (months) | 24 | 24 | 18 | 12 | 12 | 12 |
| Customer Service Rating (stars) | 3.5 | 4.7 | 3.5 | 4.5 | 3.5 | 3.0 |
| Data Allowance | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Router Included | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Free Calls Included | ✓ | — | — | — | — | — |
Frequently asked questions
What are the best broadband deals in the UK right now?
As of August 2026, Vodafone Superfast 100 is leading our comparison with a score of 90/100, offering a strong balance of speed and price.
How do you rank broadband providers in the UK?
Our rankings are based on objective data for download speed, upload speed, monthly price, setup fee, availability, and fibre type. We maintain strict neutrality; our placement is not influenced by commercial agreements and all data is sourced.
Is Vodafone Superfast 100 available everywhere in the UK?
Availability is a key factor in our comparison. While Vodafone Superfast 100 is highly rated, you should check specific availability for your address on our site.
What's the cheapest broadband deal in the UK for 2026?
The cheapest deal can fluctuate based on current offers and your location. We compare monthly prices and setup fees across all providers to help you find the most affordable option.
Methodology and transparency
Ranking: options are sorted on measured, sourced criteria. No position is ever sold, and no advertiser pays to appear here.
Scope: this comparison is not exhaustive. It presents the options our sources document, not every offer on the market.
Earnings: some outbound links may be affiliate links that earn us a commission. This never affects the ranking, the scores or the data.
Data: every value is linked to its source and refreshed automatically; the collection date is shown.